Mumbai, Maharashtra, India
The North American sunroof deflector aftermarket is in a state of transition. Older product lines and designs are witnessing a decline in demand and are being replaced with new products that include customized design options. These new products offer strong growth potential because they reflect vehicle owners' changing perceptions of sunroof deflectors, as decorative, rather than utility products.
New analysis from Frost & Sullivan (www.automotive.frost.com), Strategic Analysis of the North American Sunroof Deflector Aftermarket, reveals that the market earned revenues of $9.7 million in 2006 and estimates to reach $10.8 million in 2013.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with a strategic overview of the North American sunroof deflector aftermarket, then send an e-mail to Ravinder Kaur, Corporate Communications, at ravinder.kaur@frost.com with your full name, company name, title, telephone number, fax number, and corporate e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.
"Anecdotal evidence suggests that some car and truck owners purchase sunroofs deflectors because they appeal to the consumer's sense of style," says Frost & Sullivan Industry Analyst Stephen Spivey. "The introduction of new, customized finishes and decorative options increasingly drives the purchase decisions of vehicle owners and distributors. In addition, decorative sunroof deflectors command a higher average price, which contributes to increased overall revenues."
Vehicle owners are increasingly choosing sunroof deflectors for decorative purposes and not as functional products. This is reflected in their preferences for customized or painted finishes as an alternative to the standard smoked finish. There has been a trend to pay more for these customized accessories in the aftermarket that reflect the personal styles of different end-user groups.
However, many vehicle owners purchase sunroof deflectors from the auto dealer when they buy the vehicle instead of going through the aftermarket. Leading vehicle manufacturers have successful programs in place to sell sunroof deflectors to vehicle owners as factory-installed, port-installed, or dealer-installed options. As a result, it is critical for aftermarket competitors to sell sunroof deflectors directly to automakers and/or their franchised dealers.
"Aftermarket manufacturers must consider strategies to penetrate the original equipment manufacturer (OEM) sales channel in order to meet long-term growth objectives," explains Spivey. "In the future, it is likely that an increasing number of vehicle owners will purchase such accessories when they buy the vehicle at the dealership instead of buying them through the aftermarket."
The aftermarket must continue to introduce new products that give vehicle owners an incentive to choose an aftermarket accessory over an OEM part. This requires manufacturers to employ a talented research and development team that can improve the exterior protection accessories that come with the vehicle, including sunroof deflectors, while also creating new accessory categories that are available exclusively in the aftermarket.
Strategic Analysis of the North American Sunroof Deflector Aftermarket is part of the Automotive Growth Partnership Service and provides unit shipment and revenue forecasts, a distribution channel analysis, and a market share analysis. Interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.
Strategic Analysis of the North American Sunroof Deflector Aftermarket
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Ravinder Kaur, Corporate Communications - South Asia, Middle East, Frost & Sullivan, +91 (044) 4204 4515 ravinder.kaur@frost.com
Vanessa Quezada, Corporate Communications - North America, Frost & Sullivan, +1 210 477 8427 vanessa.quezada@frost.com
Source: Frost & Sullivan (Business Wire India)
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