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Trend Toward High-Capacity Cards in Asia Pacific SIM Card Market

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Trend Toward High-Capacity Cards in Asia Pacific SIM Card Market

Mumbai, Maharashtra, India

The subscriber identity module (SIM) card market in the Asia Pacific continues to benefit from evolving smart card telecommunication applications. Over the years, these applications have grown from simple memory payphone cards to more advanced microprocessor (MCU)-based SIM cards and have thus, contributed to the continued growth of the SIM market.

"The SIM market contributes the most to the total smart cards volume and value in Asia Pacific," says Frost & Sullivan Industry Manager, Jafizwaty Ishahak. "The development of new applications and content will continue to drive the growth of SIM/USIM cards and the role of SIM is expected to evolve with the development of technologies such as near field communication (NFC) and 3G."

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of SIM card market in selected APAC countries, then send an e-mail to Ravinder Kaur, Corporate Communications, at with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you.

New analysis from Frost & Sullivan (, SIM Card Market in Selected APAC Countries, reveals that the market is expected to grow from 660 million units in 2005 to more than 1 billion in 2010.

One of the major trends in the Asia Pacific SIM card market is the growing move toward adoption of high-end cards that promise greater memory density and better security. This is already being seen in countries such as Malaysia and South Korea, which are moving toward the adoption of SIM/USIM cards above 128 K.

Currently, 16K-64k cards account for the bulk of the Asia Pacific SIM market, but with the increasing popularity of high-end cards, 16K cards could get completely phased out in the next one to four years. 64K cards are likely to become more or less the size of SIM in some of the major Asia Pacific countries.

Although high-capacity SIMs are considered secure and in theory, cost effective, the lack of sufficient content and applications could make them an expensive proposition and deter mobile operators from upgrading to them.

"Positive growth in the mobile data market and the convergence of non-SIM smart card applications on SIM are likely to positively impact high-end SIM cards," remarks Jafiz. "64K SIM cards and above are likely to receive a boost as awareness increases and advanced applications are incorporated in them."

However, the market is currently witnessing fierce price competition, leading to falling SIM prices, particularly for low-end cards. This has resulted in significant revenue loss for many market participants and could eat into companies' reserve funds for further R&D and innovation, as well as affect the quality and security of the cards. This is likely to pose a major challenge to SIM card manufacturers.

SIM Card Market in Selected APAC Countries, part of the 9206- Smartcards Subscription, provides in-depth country-based findings on SIM development. This includes price, memory size of cards, total market size and forecasts, and strategic priorities of mobile operators when selecting a SIM vendor. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective, and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

SIM Card Market in Selected APAC Countries

Ravinder Kaur, Corporate Communications - South Asia & Middle East, Frost & Sullivan, +91 (044) 4204 4515

Donna Jeremiah, Corporate Communications - APAC, Frost & Sullivan, +603 6204 5832

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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