Animal Feed Additives
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Home / India News / 2007 / January / January 5, 2007
Animal Feed Additives with Cost Benefits and Limited Environmental Impact to Experience Strong Growth in Southeast Asia

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Animal Feed Additives with Cost Benefits and Limited Environmental Impact to Experience Strong Growth in Southeast Asia

Mumbai, Maharashtra, India

The rising demand for meat protein has triggered an increase in the production of animal feed. This, in turn, has promoted the uptake of feed additives across Southeast Asia. The European Union ban on the use of antibiotics as growth promoters will also affect the Southeast Asian animal feed additives market. Accordingly, non-antibiotic growth promoters as well as animal feed additives that offer cost benefits and have reduced environmental impact, will experience strong growth.

Frost & Sullivan ( finds that the Southeast Asian Animal Feed Additives Market earned revenues of $284.3 million in 2005 and estimates this to reach $474.8 million in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the latest analysis of the Southeast Asian Animal Feed Additives Market (B925), then send an e-mail to Shwetha Thomas, Corporate Communications, at with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. We will send you the information by e-mail upon receipt of the above information.

Food safety is a major concern for consumers with considerable emphasis on the quality of ingredients used in the production of animal feed as it directly affects the final quality of meat.

"The future of the animal feed additives market in Southeast Asia will be in the non-antibiotic growth promoters market segment," notes Frost & Sullivan Research Analyst Li Pheng Ooi. "Moreover, additives that can reduce the cost of animal feed as well as diminish the impact of environmental pollution will drive future market growth".

However, end user awareness about the benefits of non-antibiotic growth promoters, such as acidifiers and direct-fed microbial, remains low. Limited familiarity with the use of these additives and conservative end user attitudes towards trying alternative products will hinder the expansion of the feed additives market in Southeast Asia.

In addition, the abundance of cheap, generic products will pose a challenge to feed additive market participants, particularly multinational companies.

"Having technical sales support skilled in conveying the technical merits and economic benefits of product use will be important to establishing a good working relationship with customers," says Ms. Ooi. "Customers typically remain loyal to suppliers with whom they have forged close working relationships."

Southeast Asian Animal Feed Additives Market is part of the Food & Beverage Ingredients Subscription, which also includes research in the following markets: Australian and New Zealand Animal Feed Additives Markets, European Market for Animal Feed Acids, Central and East European Feed Additives Market and the U.S. Animal Feed Additives Markets. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

Frost & Sullivan Chemicals and Food Group is the strategic market consultant delivering insight and understanding to support business growth internationally. We identify and analyse the critical market challenges companies must address to become successful competitors in their industry. Our work is focused on these challenges in order to provide our clients with market strategies that enable them to increase revenues, market share and profitability.

The Group continuously monitors a comprehensive spectrum of chemical and food markets for trends, market measurements and strategies, and delivers powerful data via research publications, bespoke market intelligence projects and customised consulting.

Southeast Asian Animal Feed Additives Market

Shwetha Thomas, Corporate Communications - South Asia & Middle East, Frost & Sullivan, + 91 (022) 4001 3429

Janina Hillgrub, Corporate Communications - Europe, Frost & Sullivan, + 49 0 69 770 33 11

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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