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Home / India News / 2007 / January / January 30, 2007
Desi Video Service Targets News and Events with Video Based News-tainment

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Desi Video Service Targets News and Events with Video Based News-tainment

Bangalore, Karnataka, India

Online video blogging/video sharing has made inroads into the large segment of the broadband savvy desi Indian populace. Growth has also been very positive and exponential as in the case of

So, we conclude that online video sharing, posting to blogs and concepts such as video blogging are here to stay and making quick inroads.

What separates AapkaVideo from the competition?

We asked this question to Vamsi, a Project lead at (INDIA) Private Limited. This is what he had to say:

" is a service targeted at the young genre who wish to share videos. While we realized that the concept was good, we came across many reviews within one-month of our launch where we realized that the appetite for user generated content (UGC) was gaining momentum. We also realized users want to share unique content. We made improvements to our benefits that we offer our consumers and realized that what our users look for is for 'specials' content. I also need to add that we have rich reviews for our service on various media channels/magazines."

Says Kokila C, A Project Manager at, "This is where we add value unique to our service. While others simply float videos that are completely random, we realized the fact that to enhance user experience, we need to add quality of service (QoS). Keeping the service reliable can keep this quality high and this in turn has translated to over 150000 hits per month in terms of usage statistics and growing exponentially. Randomness is not a concept appreciated by a majority of users. While a certain amount of randomness helps to bring in an element of uncertainty, blogging experiences need to be refined and focused in their approach and content delivery conveying only what is required and expected of a service of that kind. A classic example is where we decided to have our own unique 'specials' category. We will shortly also be adding the capability to add content and rich reviews based on this that contributes to desi news-tainment."

So, what is desi news-tainment? Its simply a compelling proposition of desi news reviews and highlights the traditional media way coupled with entertainment in form of videos that results in a potent combination that can even give traditional media companies and websites a run for their money! (INDIA) Private Limited has made its desi entry clear in the online video sharing space. It offers a very intuitive interface and competitive features while retaining its mantra - free video sharing/uploading for the Indian/desi/NRI consumer whose appetite for video blogging/sharing has just begun.

Consumer advertising on is only just the beginning. We will also see that in the days to come UGC (user generated content) will carve a niche in marketing and advertising budgets of corporates in trying to strike an alliance with in its aim to be the undisputed #1 in its category of service.

With a vision so strong, we can only wish Kokila and her team all the best in realizing the potential of this goldmine of information sharing for the 21st century!

Kokila C, Project Manager,, +91 (080) 28411677 Ext 27

Source: (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

India News / Press Releases on January 30, 2007

Desi Video Service Targets News and Events with Video Based News-tainment
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