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Home / India News / 2007 / January / January 23, 2007
Dynamic Vertical Solutions (DVS) Launches Peocon- People Flow Solutions to Boost Earnings Per Footfall

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Dynamic Vertical Solutions (DVS) Launches Peocon- People Flow Solutions to Boost Earnings Per Footfall

New Delhi, Delhi, India

-- The solution has been adopted by hundreds of stores globally that include retail chains, shopping malls, sports & convention centers and museums

-- Peocon has four products to suit the specific needs of players for people and floor management.

-- "We increased turnover by a sustained 30% by using Peocon" - Sverrir Berg, owner, Dagur Group Specialty Retail Chain.

Dynamic Vertical Solution (DVS) today launched a new application, Peocon- People Flow Solutions for the retail and shopping centre Industry in India. Peocon is an effective tool that identifies the ratio of buyer/browser, thus helping the retailers to strategize and devise checkpoints to realize the potential of their floor staff more effectively.

For the retailers with more than one store, Peocon is an ideal solution to improve sales at the lower-performing stores, raising them to the level of the better stores. Information about the number of people extracted for analysis provides valuable statistical data about the customers and their buying behavior.

Speaking on the occasion of Peocon's launch, Ms Rakhee Nagpal, Managing Director, Dynamic Vertical Solutions, said "Owing to the extra disposable income and the availability of credit cards; the purchasing power of consumers has increased tremendously, they nowadays like to shop more than ever. Complementing this, the Indian retail sector is moving towards organized retailing gradually. In such a scenario, Peocon would come up as an effective tool to boost the earnings per footfall for the retailers"

Peocon provides retail intelligence by means of people counting, as it utilizes breakthrough computer-vision technology for tallying people in retail settings and providing an unmatched accuracy of 97%. Retail chains and shopping centers can choose four types of Peocon products, all of which they can access online through a customized web interface


Counts visitors and presents information through a customized, online interface, transmits the data every 1 minute along with the possibility of mapping in detail the flow of people through your shopping centre or retail outlet


PeoManager is the name of the suite of Peocon Professional Services- The specialist will train the floor staff in individual stores to monitor the results of use of the Peocon solutions along with web based data analysis automatic e-mail report/daily/weekly/monthly with newest updated data etc


Is a web-based data analysis tool which interfaces itself. People counting data is sent to the PeoWeb with down to 1 minute frequency, where it gets combined with POS data.

-- RITA, the in-store Real Time interface.

-- The Automatic E-mail report, sent daily/weekly/monthly with newest updated data.

-- Different ways of viewing visitors data & visitors flow, conversion ratio, average basket, average value of visitor etc


Peoprotector is a powerful security detection system. Using one camera, it provides two kinds of surveillance: motion detection and time detection.

-- Video recording and motion detection in one device

-- SMS, MMS or email alerts

-- Ability to search for old eve

About Dynamic Vertical Solutions:

Dynamic Vertical Solutions (DVS) is a market and technology leader in end-to-end integrated and adaptable business management applications providing comprehensive solutions for organizations of all sizes and all Industry sector. DVS is the exclusive distribution partner of the LS Retail suite of solutions for the Indian market. Headquartered at Gurgaon, New Delhi, the team at Dynamic Vertical Solutions interacts with various industry and delivers solutions requiring research, analysis, product designing and market innovation

About Peocon

Peocon specializes in providing business solutions for the retail and shopping centre Industry. We provide retail intelligence by means of people counting, as we apply breakthrough computer-vision technology for tallying people in retail settings and provide unmatched accuracy. Peocon client's include retail chains, shopping malls, museums and sports & convention centers. Some of Peocon's clients are ARK bookstores Norway, Baugur Group, Benetton, BT electronics chain, Egilsholl Sports- & Convention Centre, Hagar- Iceland's largest retail chain, Intersport, Leifsstod- KEF International Airport , Noa Noa, Sony Centre, Toyota, Hydrogen Bus project, joint venture of Shell, Norsk Hydro & Daimler Chrysler etc.

Amit Sharma, Ogilvy Public Relations Worldwide, +91 9891184943 amit.sharma@ogilvy.com

Manisha Lyall, Ogilvy Public Relations Worldwide, +91 9999011257 manisha.lyall@ogilvy.com

Source: Dynamic Vertical Software Pvt. Ltd. (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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