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Home / India News / 2007 / January / January 19, 2007
Fashion and Function will be Twin Keys to Growth in Congested Western European Workwear Markets

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Fashion and Function will be Twin Keys to Growth in Congested Western European Workwear Markets

Mumbai, Maharashtra, India

Expansion in the highly fragmented and overcrowded workwear market in Western Europe will depend upon a manufacturer's ability to provide fashionable products, technical textiles and, equally importantly, establish a solid marketing strategy.

Frost & Sullivan ( finds that the European Workwear Markets earned revenues of €3.19 billion in 2005 and estimates this to reach €3.72 billion in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the European Workwear Markets (B924) then send an e-mail to Shwetha Thomas , Corporate Communications, at with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

Sustained growth in Western Europe's mature workwear markets has been due to the continued expansion of its customer base. Despite a lack of product innovation, workwear manufacturers have been able to grow by finding new employers keen to establish an image for their company.

"Companies are increasingly adopting workwear in order to create a corporate image," explains Frost & Sullivan Research Analyst Paula Connor. "It is a proven fact that companies who adopt company attire have higher sales and more repeat business and workwear manufacturers need to leverage this trend in order to grow."

However, overcoming competition from European and Asian rivals will be a challenging task. With small local firms, large pan-European companies and Asian importers all vying for business from the same customer base, the result has been intensifying competition.

Manufacturers will also need to confront market maturity and low growth rates. Moreover, there are approximately 750 companies competing for workwear contracts throughout the region resulting in a highly fragmented competitive landscape.

"It is important for any company currently active in the workwear market to distinguish itself from its competitors - not an easy task in such a crowded market," comments Ms. Connor. "In order to gain a significant market share, workwear manufacturers must utilise trends in fashion and technical textiles to their advantage."

European Workwear Markets is part of the PPE Growth Partnership Services program which also includes research in the following markets: Above the Neck PPE, Respiratory Protection and Protective Clothing. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

Frost & Sullivan Chemicals and Food Group is the strategic market consultant delivering insight and understanding to support business growth internationally. We identify and analyse the critical market challenges companies must address to become successful competitors in their industry. Our work is focused on these challenges in order to provide our clients with market strategies that enable them to increase revenues, market share and profitability.

The Group continuously monitors a comprehensive spectrum of chemical and food markets for trends, market measurements and strategies, and delivers powerful data via research publications, bespoke market intelligence projects and customised consulting.

European Workwear Markets

Shwetha Thomas, Corporate Communications - South Asia & Middle East, Frost & Sullivan, + 91 (022) 4001 3429

Janina Hillgrub, Corporate Communications - Europe, Frost & Sullivan, + 49 (0) 69 770 33 11

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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