Increased Safety Features
Andhra Pradesh ~ India ~ International ~ City ~ Entertainment ~ Business ~ Sports ~ Technology ~ Health ~ Features
2010 Commonwealth Games ~ 2010 Nobel Prizes ~ Sachin Tendulkar ~ Rajasthan Royals ~ Kings XI Punjab ~ Sushil Kumar ~ Deepika Kumari ~ Somdev Devvarman ~ HR Bhardwaj
Home / India News / 2007 / February / February 8, 2007
Increased Safety Features for Vehicle Buyers - At What Cost?

Top News

144 Section in Hyderabad ahead of Ayodhya verdict

Manmohan Singh to campaign in Bihar today

FBI failed to act on Headley's wife's terror link expose 3 yrs before Mumbai attacks

Craven's horror flicks 'were inspired by real stories'

RBI will intervene if inflows turn lumpy: Subbarao

Enforcement Directorate issues 'Look Out Circular' against Lalit Modi

Now, laser technology that destroys tumours using heat

Waist size, not BMI can foretell cardiovascular risk in children

Increased Safety Features for Vehicle Buyers - At What Cost?

Mumbai, Maharashtra, India

Frost & Sullivan's recent analysis surveyed 1,200 Canadians who purchased or leased a new light vehicle in the past four years. Respondents answered questions on their safety awareness, perceptions of current safety systems, collision vulnerability, perceptions of vehicle safety, privacy and driver control, preferred systems, pedestrian protection, purchase preferences, and purchase influence.

New analysis from Frost & Sullivan's Automotive & Transportation group (www.transportation.frost.com), projects that the Canadian active safety systems and safety restraints markets will generate approximately US$700 million in 2010.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the Customer Desirability and Willingness to Pay for Active and Passive Safety Systems in Canada, then send an e-mail to Ravinder Kaur, Corporate Communications at ravinder.kaur@frost.com with the following information: full name, company name, title, telephone number, e-mail address, city, state, and country. The brochure will be e-mailed to you upon receipt of this information.

Typically, vehicle makers introduce new technologies in upscale vehicles at high prices. Over time, they redesign the systems to reduce costs, even as they become more effective, and volume builds, which allows manufacturers to realize economies of scale. For these reasons, prices generally drop substantially, and vehicle makers then are able to offer once-exotic technologies in mid-market and even economy vehicles. Airbags and antilock brakes followed this pattern.

"Quite likely, some of the safety systems now in the development and introduction stages of their product lifecycles will do the same. Others, however, may not find favor with vehicle buyers, and thus will fall by the wayside, observes Customer Research Project Manager Rick Brown.

Developers of these systems are likely to take large losses, while developers of successful systems will reap profits for themselves and the vehicle makers that install those systems.

"Although vehicle buyers say they want safety, vehicle makers are unsure about what systems to offer, whether systems should be standard or optional, and what prices to set for optional equipment," states Brown.

Vehicle makers can find the optimal equipment packages through trial and error, but they will arrive at that point much more quickly if they use input from consumers to determine their initial offerings. A modest investment in market research can steer market participants in the right direction, helping them invest in the most likely technologies, and to maximize their returns when systems come to market.

Frost & Sullivan's analysis asked respondents their opinions on: Their preferred systems, warnings and level of control, their perceived prices of various safety systems, the prices that they are willing to pay for various safety systems, factors that influence their choices of safety systems, and the importance of NHTSA and IIHS safety ratings in vehicle purchase decisions

Customer Desirability and Willingness to Pay for Active and Passive Safety Systems in Canada, part of the North American Advanced Automotive Technologies subscription (9813), includes research in the following markets: Active and Passive Safety Systems in the United States - Customer Desirability and Willingness to Pay, and the Impact of Rising Fuel Prices on US Consumers' Driving and Vehicle Purchase Behavior. Analyst interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

Ravinder Kaur, Corporate Communications - South Asia and Middle East, Frost & Sullivan, +91 (044) 4204 4515 ravinder.kaur@frost.com

Vanessa Quezada, Corporate Communications - North America, Frost & Sullivan, 210 477 8427 vanessa.quezada@frost.com

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

India News / Press Releases on February 8, 2007

Patni's 2006 Revenues up 28.5% at $578.9 million (Rs. 25,533 million), Net Income* up 30% at $ 79.2 million ( Rs 3,491 million)
Business Wire India

Mindteck (India) Q 3 Net up by 62%
Business Wire India

Increased Safety Features for Vehicle Buyers - At What Cost?
Business Wire India

Surging Demand for Mobile Communications Supports Continued Expansion of Africa's Mobile Telecommunications Market
Business Wire India

Jon Harding, Ex-President of TNS US - Client Services, to Work with Annik as Chief Strategist
Business Wire India

Websense Bolsters Internal and External Security Threat Protection
Ad-Factors PR

Also see International News / Press Releases on February 8, 2007

Suggested pages for your additional reading
AndhraNews.net on Facebook






© 2000-2017 AndhraNews.net. All Rights Reserved and are of their respective owners.
Disclaimer, Terms of Service & Privacy Policy | Contact Us