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Health and Preventive Medication Trends Revitalize Vitamin B Market

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Health and Preventive Medication Trends Revitalize Vitamin B Market

Mumbai, Maharashtra, India

Rising incidence of disease and deficiency conditions and burgeoning healthcare costs are stimulating consumer interest toward the consumption of nutritional supplements to maintain health. Growing awareness of the importance of micronutrients and the preventive medication trend are fostering substantial demand for B vitamins, which are the key nutritional ingredients used in the food and feed industries.

New analysis from Frost & Sullivan (, U.S. Vitamin B Market, reveals that the market earned revenues of $166.6 million in 2005 and expects to reach $300.9 million in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the U.S. vitamin B market, send an e-mail to Shwetha Thomas , Corporate Communications, at with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

Ever-increasing healthcare costs coupled with the government cutting down on healthcare allowances, are forcing people to find alternative means to prevent disease. Consequently, consumers have started to rely increasingly on nutritional supplements as a proactive step toward preventive medication, thereby impelling demand for vitamin B.

"The U.S. vitamin B market is witnessing rise in demand due to changing consumer trends, which is presenting new avenues for the application of B vitamins in food fortification and dietary supplements," observes Frost & Sullivan Research Analyst Arthi V. "The increasing popularity of vitamin water, sports drinks and confectioneries enriched with vitamins, demonstrates the shift of consumer focus from conventional foods to functional foods."

Moreover, the increasing use of B vitamins in personal-care products and evolving concepts such as Nutricosmetics, a $1bn industry experiencing double-digit growth are creating viable business opportunities. Other applications include animal feed, which is the largest application area that accounts for 73.0 percent of the total volume of B vitamins. These vitamins play a significant role in enhancing immunity and maintaining the general health of animals.

Rapidly increasing global economies have also contributed to the growth of the vitamin B market.

However, this fairly mature market is characterized by intense competition from Asian manufacturers, especially the Chinese, resulting in price pressure and decreasing profit margins.

"Though increased research and development activities aimed at production economy, product differentiation and value-added products with superior physicochemical characteristics are recommended to augment profit margins, the current focus of manufacturers is on lowering production cost rather than on innovation and differentiation," notes Arthi.

Market participants can retain their existing customer base by focusing on various issues such as product quality, distribution channel efficiency, and customer service. They can concentrate on the development of customized products that meet consumer needs and on other prospective niche applications.

Manufacturers can also substantially benefit from strategic alliances and joint ventures to reduce price pressure. This would also enable market participants to expand geographically and tap developing markets such as Asia Pacific.

The U.S. Vitamin B Market is part of the Food and Beverage Ingredients subscription, which also includes research services in the following markets: U.S. Vitamin A and Beta-Carotene, Vitamin C and Vitamin E. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership service, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective, and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

U.S. Vitamin B Market

Shwetha Thomas, Corporate Communications - South Asia, Middle East, Frost & Sullivan, +91 (022) 4001 3429

Vanessa Quezada, Corporate Communications - North America, Frost & Sullivan, +1 210 477 8427

Source: Frost & Sullivan (Business Wire India)

Press release presented here is sourced from the Source mentioned above and is provided on as-is basis. Please contact the Company / Source directly for any further information in regard to this release. This website will be unable to assist you in regard to the accuracy or correctness of information in this release.

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