Tata Indicom presents India's 1st Celebrity Treasure Hunt

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A unique game show featuring 8 celebrity pairs and their quest for the grand prize
First time ever that a telecom service provider's products and services has been innovatively showcased in a reality show.
A game of skills testing mental and physical ability combined with a unique concept of seamless integration of Tata Indicom's products and services.

Mumbai, 30 August 2007: Tata Indicom, the fastest-growing telecom company in the country, today announced 'Fun on the Run'-a never before treasure hunt game show with celebrities on Zee TV. 'Tata Indicom 'Fun on the Run' features eight popular celebrity duos, who battle it out-physically and emotionally-across nine Indian cities, performing a series of tasks and games for the ultimate grand prize of Rs 25 lacs. The show premieres on Saturday - 1st September 2007 at 7:30 pm on Zee TV with a Curtain Raiser, followed up by the Reality series starting from the 8th of September at 7.30 pm on Zee TV.

Tata Indicom Fun on the Run features popular faces from the music and television industry. The eight selected duos are:

No.	Team	Relationship
1.	Rajeev Paul and Delnaaz Paul	Husband & Wife
2.	Anushka Manchanda and Pratichee Mahapatra	Friends and Ex- Band mates
3.	Bakhtiyar Irani and Tanaaz Irani	Husband & Wife
4.	Rajesh Kumar and Madhavi Kumar	Husband & Wife
5.	Kushal Punjabi and Chetan Hansraj	Friends
6.	Mukul Dev & Gaurav Gera	Friends
7.	Baba Sehgal and Anaida	Friends & Colleagues
8.	Ayub Khan and Niharika Khan	Husband & Wife

'Tata Indicom Fun on the Run' follows the journey of the duos as they squabble, scramble and navigate their way across India to a new challenge every day. All they have to help themselves on this journey is a series of clues sent via their Tata Indicom devices. They use various Tata Indicom products and services like SMS, MMS, Remo Mail, Welcome Tunes, Data Card, Voice Stations, etc to solve problems and move ahead for other challenges. Their skills combined with Tata Indicom's superior pan India CDMA network helps them stay connected to the treasure hunt.

Announcing the launch of the show, Mr. Abdul Khan, Vice-President Marketing, Tata Teleservices Ltd, said "In this show Tata Indicom connects to its consumers in a unique and exciting way. We have showcased the power of our network across India along with a range of value added services such as MMS, Video download, Voice portal amongst others on a repertoire of best in class devices. Tata Indicom's products and services play a vital role in various stages of the game. We are happy to be associated with Zee TV and Contiloe Films on this unique game show and are confident that it will be a benchmark for others to follow."

Speaking on the occasion Mr. Tarun Mehra, Head of Marketing, Zee TV said "We at Zee TV are known for our differentiated content on the weekends and are sure that it will appeal to our audiences. We have tasted success with similar innovative programming before and are sure that our second attempt shall be equally successful."

Produced by Contiloe Films, the entire show will be encapsulated in 13 episode series; which will be aired on Zee TV beginning September 1st 2007 on every Saturdays at 7:30 pm. The contestants make a colorful and vibrant mix of celebrities, who have 'Fun on the Run' making this show exceptionally unique offering a first-of-its-kind viewing experience for Indian viewers. To compliment this Gaurav Kapoor makes it even more exciting as the host of the show.

Adding to the enthusiasm Mr. Abhimanyu Singh, CEO of Contiloe Films said, "It has been one of the most challenging shows that we have produced. It has all the ingredients of adventure, thrill, humor and emotion to make for great television viewing".

So, come join the 8 gutsy and adventurous celebrity duos as they compete to conquer this ultimate adventurous game show 'Tata Indicom Fun on the Run'.

About Tata Teleservices:

Tata Teleservices is one of India's leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices operates in 3400 towns across 20 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra (including Goa), Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of over 18 million subscribers.

For further information, please contact: Uzzal Mohan, Vaishnavi Corporate Communications; 92462 15332; Umohan@vccpl.com

Vaishnavi Corporate Communications