JUST IN VOGUE - India's only lifestyle retailer presents the Milleret Diamond Swiss Watch Collection

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Just In Vogue - the exclusive international lifestyle accessory Shop-in-Shops chain with over Rs 100 crore turnover and presence in 7 cities (14 stores, including two in twin cities of Hyderabad and Secunderabad) in India launches Milleret Diamond Swiss Watch Collection here at City Center Mall, Banjara Hills today.

Hyderabad... 22 August 2007 - Just In Vogue - the exclusive international lifestyle accessory Shop-in-Shops chain with over Rs 100 crore turnover and presence in 7 cities (14 stores, including two in twin cities of Hyderabad and Secunderabad) in India launches Milleret Diamond Swiss Watch Collection here at City Center Mall, Banjara Hills today. The premium range Milleret collection is available exclusively in 18-carat white and yellow gold and is hand set with Top Wesselton (non-conflict) diamonds. The price range starts from Rs. 1,80,000/- to 15,00,000/-. Milleret watches come from the house of Milleret who have been in the business of fine hand crafted jewelry watches for nearly a century and are synonymous with style, quality and high value world over. Milleret watches are available in 'Just In Vogue' stores across the country.

Each item in the Milleret collection is individually numbered. The men's range, with its rigorously pure lines, is available in platinum or 18-carat yellow, rose or white gold and, exceptionally the chronographs are in steel. The automatic movements are by Dubois Depraz, one of the leading movement manufacturers for high quality Swiss timepieces. The diamond studded watches truly are a girls best friend.

Speaking on the occasion Mr. Manoj Subramanian, Head - Marketing, Just In vogue said "Hyderabad city is one of the fastest growing lifestyle markets in India. The software boom in this city combined with excellent infrastructure, which is one of the best in the country, makes Hyderabad the obvious choice for retailers. Our outlets in Hyderabad in Central and Citi centre are one of the best performing stores across the country."

Just In Vogue which presented the Milleret watch to Hyderabad has been a pioneer in lifestyle retailing in India with a presence in 7 cities and 14 outlets. The concept of merchandising Watches, Jewelry, Perfumes and Writing instruments in a world class ambience is the first in India. In Hyderabad city there are currently 2 outlets � one in City Center Mall and the other in Hyderabad Central.

Milleret timepieces reflect a perfect balance of sheer artistry and the most modern watch making technology. The brand name 'Milleret' is a very old reputed name from the Swiss "Jura" mountains. The "Jura" mountains are still today the heart of watch making expertise. By combining a team of Swiss watch specialists and the virtuous artists of diamond cutting and the Jewellery industry, Milleret watches are offered to a select range of customers. Today Milleret is aiming to be on everybody's wrist by combining modernity and nearly 120 years of watch making tradition. Milleret is available in about 30 countries in the world.

Hyderabad being more fashion conscious than ever before, the Milleret collection will not only cater to Hyderabadis choices, but also to their outfits and moods. The unmatched range of watches are sure to leave one spoilt for choice!

Over a period of time, from being an utilitarian item, the wrist-watch as evolved into a statement of attitude, fashion, taste. The old fashioned, steel-bodied watches paved way for designer watches. The Indian consumers today have wide choice of brands to choose from and the price can be as high as that of Mercedes car or a one bedroom flat in Jubilee Hills. With the emergence of a new class of very affluent young Indians with tremendous purchasing power. India is no more a mere testing ground for luxury brands but a lucrative market with explosive growth potential. The market for high-end luxury watches is estimated at Rs 650 crores and is growing at about 20 per cent annually.

Estimates suggest that India has more consumers for luxury goods than the adult population of several countries. The World Wealth Report 2005-2006 published by Merrill Lynch and Capgemini, puts the number of millionaires in India at a whopping 83,000 and states that Indians recorded the world's second fastest growth at 19.3 per cent in the number of high net-worth individuals in 2005. All these put together auger good opportunities for Just In Vogue.

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Issued for and on behalf of Just In Vogue by: D. Ramchandram, Solus Media, Tel: (040) 23241484 / 09848042020

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