New Delhi, Delhi, India
For the citizens of today's digital world who begin their morning with a log-in and prefer news alerts on their desktops, HT Media Ltd. today unveiled the all-new www.hindustantimes.com -- one of India's most comprehensive 24*7 news portals.
Recognizing the changing aspects of news and the needs of today's multitasking, information-hungry youth, the new Hindustantimes.com will provide 24*7 breaking news updates in an extremely user-friendly style with the latest in interactive and personalised features. Once a user tries out the new site, there is no way they wouldn't get hooked on it, says Rashmi Berry, Head - Hindustantimes.com.
Chaitanya Kalbag, Editor in Chief of the Hindustan Times, said: "The new hindustantimes.com epitomizes everything that the Hindustan Times will be going forward - a truly 21st Century newspaper with a convergent print/online strategy, web-savvy journalists who interact with web-savvy audiences, and the full power of a national news network in the world's next superpower."
Based on months of painstaking consumer and usability research, the new website, www.hindustantimes.com, has a neat, clean and clutter-free layout, easy to navigate drop-down menus and tab-based controls. All this, along with drill-down site search, auto-refresh, 1024*768 resolution for full screen utilization and the fastest download times together ensure a great experience.
Its focused content strategy, the absence of annoying pop-ups and range of interactive features from RSS feeds to personalized zones, instant polls to streaming video, a stocks tracker to match scorecards, uploading photographs to rating stories and then adding them to del.icio.us or IM links, are all designed to enhance the consumer experience.
With Microsoft as its technology partner, the new hindustantimes.com takes advantage of the powerful features of Microsoft ASP.NET 2.0 combined with the out-of-the-box functionalities of the Microsoft Commerce Server 2007.
Functionalities developed using the ASP.Net platform include Web 2.0 features like instant switching using tab based controls, dynamic modules on related stories, and My Zone, a personalized news zone where the user defines his or her order of preference. Further, Ajax Controls are used for bringing real-time updates of matches, stocks, opinion polls and picture slide shows.
For cricket fanatics, Hindustantimes.com special coverage has details on ongoing matches -- live score cards and ball-by-ball coverage, player and team statistics, expert views, match analysis, and of course HT Exclusives!
The next few months promise more personalization and interactivity on Hindustantimes.com. With each technology advance users can look forward to blogs, mobile news alerts, My HT, most popular stories and much more.
About HT Media Limited
Founded in 1924 when its flagship newspaper, The Hindustan Times, was inaugurated by Mahatma Gandhi, HT Media (BSE, NSE) is today one of India's largest media companies. The Hindustan Times (English) and Hindustan (Hindi) have a combined daily circulation of 2.25 million copies and a readership base of 14.49 million.
Hindustantimes.com, ranked the fourth best news site by Forbes in 2004, is one of India's most comprehensive news portals with a significant share of the traffic coming from outside and within India.
Source: Hindustan Times (Business Wire India)
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