Anand, Gujarat, India
Amul has launched an innovative ice-cream Sweet Heart Chocolate all over the country. Priced at Rs. 70/- for a one litre family pack, this novel ice-cream has chocolate in heart shape in the centre on a slab of vanilla ice-cream. The two distinctive flavours have been packed without mixing each other. This scoop of love wrapped in vanilla is targeted at all those young at heart.
In a short span of less than 10 years, Amul ice-cream has emerged as the undisputed market leader with a market share of 36%. Today Amul ice-cream has got more variety of flavours than any other ice-cream brand in the country.
Amul is marketed by the Gujarat Co-operative Milk Marketing Federation, the apex body of 29 lakh milk producers of Gujarat. It is the largest food products marketing organization in the country with an annual turnover of more than Rs. 3800 crores. Its products are marketed under the brand names Amul and Sagar.
R. S Sodhi, Chief General Manager, GCMMF Ltd, +91 98240 11058 sodhi@amul.coop
Source: Amul (Business Wire India)
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