New Delhi, Delhi, India
The much awaited two-wheeler launch of the Xenitis Group will hit the Indian roads in January 2007. Branded 'Xoom', these motorbikes would be available in four variants - 100cc, 125cc, 150cc and 180cc. Earlier this year the Xenitis Group floated a separate company, Global Motors, a joint venture Guangzhou Motors Company, China and them in November 2005 for the two-wheeler venture.
The launch will mark the foray of the ever evolving and diversified Xenitis Group of India into the automobile sector. The company plans to enter the market with four variants of its product namely 100cc, 125cc, 150cc and 180 cc motorcycles. This is more so in keeping with the requirements of the Indian market. Guangzhou Motors Company which is among the first two-wheeler manufacturers in China and has a wide reputation for motorbikes is providing Global Motors technical support for setting up the assembly line, production process and service network. They would also assist their India counterparts in product strategy of control, marketing and selling.
To begin with, Global Motors would bring the motorbikes in a semi-knocked down condition and assemble it. Once the manufacturing facility was complete, the company would go in for its own production. Besides motorbikes, the company also plans to launch gearless scooters in India very soon.
Speaking on these developments, Mr Santanu Ghosh, Chairman, Xenitis Group said that Global Motors is planning to start off its manufacturing capacity of 20,000 pieces of two-wheelers each month which could go up depending on the demand. The company had already acquired the necessary land for the same. He further mentioned that at present, the company is working on the pricing, branding and distribution channel of the bike.
Mr Ghosh also added that the manufacturing unit of Global Motors would initially employ 500 people which could scale upto 1000 soon.
About Xenitis Group, India
Global Motors which is part of the Xenitis conglomerate has been set up to manufacture two-wheelers in Hooghly in West Bengal. The parent company Xenitis Infotech has been a pioneer in the manufacture of branded computers. It has set up a factory in technical collaboration with Unitek Computers Company Limited, China to manufacture computer components. Being a pioneer in its fields the group now is diversifying into areas to make it a multi-faceted group.
About Guangzhou Motors, China
Guangzhou Motor Group Company was founded in 1993 and is an enterprise assigned to manufacture motorcycles by the state. In 2000 the Guangzhou Automobile Industry Group Co. Ltd was established and it has become an enterprise which is supported emphatically by the Guangzhou municipal government. The main products of the group company are Wuyang and Wuyang-Honda motorcycles which hold 66 product catalogues in the emission range of 100 ml to 250 ml. The group company also manufactures parts and components of motors and cars. In 2002 it was listed as one of the 500 largest domestic enterprise groups.
Tarundeep Singh, IPAN, +91 (011) 4249 2100 tarundeep.singh@ipan.com
Source: Xenitis (Business Wire India)
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