Chennai, Tamil Nadu, India
The Indian Chapter of Product Development and Management Association (PDMA), is hosting an International Conference on 'Innovation and New Product Development' from 19th to 21st Dec. 2006 at Chennai.
Sponsored by SAP, SAE India and Tata Consultancy Services, UGS, RIN, RMK Engineering College, Lucas-TVS and others, the inaugural function of the conference will be held on 19th Dec. 2006 at 7 pm at Hotel Green Park, Vadapalani, Chennai. For registrations contact: 044 - 6573 0040.
The Conference will have the presidential address of Mr L Ganesh, Chairman, RANE Group and the opening address of Mr Hamsa Thota, Chairman, Board of Governors, PDMA. Mr C Narasimhan, Advisor, Automotive Components Business, Sundaram Clayton Limited, will deliver the inaugural address on 'Innovations in Manufacturing'. While Mr Gerry Katz, Applied Marketing Sciences Inc, USA will talk about 'Voice of the Customer' and Prof. Anil Gupta, IIM Ahmedabad will deliver a lecture on 'Innovation - The Indian Experience'. The Conference will also witness the book release of "Innovation Management", authored by Mr Shlomo Maital and Mr DVR Seshadri published by SAGE Publications.
PDMA is also organizing a short course on Voice of the Customer, for the first time in India, on the 19th and the 20th of December 2006. The course will be conducted by Prof. Gerry Katz of Applied Marketing Sciences Inc., (AMS Inc.). USA. AMS Inc. is a leading consultant to most of the fortune 500 companies, and run by Prof. Hauser of the Sloan School of Management & MIT. Gerry is the Senior Vice-President of this company and is a product of Sloan School of Management.
The conference and the short course will be held at RMK Engineering College on 20th and 21st Dec. 2006. Prof. K Chandrasekaran, Vice President (Conferences), PDMA India and Dean, RMK Engineering College said that the objectives of the conference is to present a forum for an international gathering of practicing product developers, academic researchers, marketing strategists and managers of innovation to interact and learn about the best practices for the successful launch of new products. The short-course on VOC is also very unique and timely at a time of intense global market pressures, he said.
In addition to plenary sessions and keynote addresses by experts from different regions of the world, there will be focused sessions on Rural Innovations, and a round-table on "Bottom of the Pyramid: Challenges & Opportunities", with participation by Prof. Madhu Viswanathan of University of Illionois and Prof. Ashok Junjhunwala of IIT Madras, among others.
Mr K N Krishnamurthy, Chairman, Organising Committee, who is also the Technical Advisor to the Managing Director of Ashok Leyland, said that many companies target innovation to drive their growth, but few provide the necessary strategic foundation for technology, product and operational innovation.
In the past, engineers have typically focused on product design and innovation through newer technologies, while marketers have focused on market and competitor intelligence and customer preferences. He said that the time has come for an effective integration of these two focal areas for the successful launch of break-through products. With India emerging as a Knowledge Power, and global opportunities knocking at the doors, it is necessary to focus on the front-end of innovation and new product development.
Mr. R M Kishore, Vice Chairman, RMK Engineering College said that the aim of the conference and PDMA India is to position India as the Global Destination for Innovative Product Development and Thought leaders in Integrated Product and Process Development and to improve the capabilities of people engaged in the design and development of new products and services.
About PDMA
The Indian Chapter of Product Development and Management Association (PDMA)'s (the premier world-wide association for professional development, information, collaboration and promotion of new product development and management) mission is to improve the effectiveness of individuals and organizations engaged in product development.
PDMA India periodically publish the Journal of Product Innovation Management (JPIM), an international journal devoted to the latest research, theory and practice in new product and service development. PDMA also bring out the quarterly Visions Magazine containing articles on practical tools and techniques dealing with a wide variety of product development and management issues.
Prof. K Chandrasekaran, PDMA, +91 93828 89775 pdmaindia@gmail.com
Source: PDMA (Business Wire India)
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