Sunsilk Gang of Girls Break the Myth!

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Mumbai, Maharashtra, India

HLL's Sunsilk Gang of Girls ended the year on a high note, with a highly engaging event that took place in Mumbai. This event, created to break the myths that women cannot drive or read maps, unfolded today with much aplomb. 32 girls in teams of 4 participated toady in the one of a kind event. The event set to test the driving and navigation skills of women was flagged off by Female Car ICON Renuka Kirplani. The drivers set out from Worli Sea Face and their final destination was the Cafe Coffee Day in Lokhandwala.

The objective of this activity was to break certain myths about women. Women are always perceived to be bad drivers, lousy navigators and gossip queens. They live in a world of subconscious contradiction, allowing their emotions to flow and gallivant for small unhealthy thoughts like a "bad body structure".

This activity was an interesting and a rewarding activity to engage with the target audience to bring the brand alive on ground. The remarkable success and continuous growth of the online networking community, www.sunsilkgangofgirls.com once again brought the site on-ground, this time with a whole new perspective on WOMEN and DRIVING.

The Flag off started from Worli Sea face with MTV VJ Nikhil Chinnappa's presence along with Renuka Kirplani. All eight gangs were supposed to move to 5 pit stops where they had to perform various activities which further tested their driving and other skills. At each one of the pit stops the gangs got the clue about their next stop and they had to navigate their way through to that using the road map given to them.

Out of eight participating gangs with very cool and funky names like Moll-Esters, Troublesome Girls, Eddie, Four on the fourth and more, there were two winner gangs who managed to reach the final destination in time, completing all the tasks assigned to them on their way. DJ Pearl, a pioneering female DJ in another male dominated sector, announced the winner gang names. Fearsome Four and Quad won a trip to Goa, sponsored entirely by Sunsilk Gang of Girls.

About Sunsilk Gang of Girls:-

Sunsilk Gang of Girls, very recently brought the website on ground in Delhi by giving an ideal weekend to the girls. Sunsilk Hair Bars was a live representation of the website and a perfect idea for a girl to spend her weekend, where she would just want to be herself.

About Sunsilk:-

Sunsilk, the number one beauty shampoo brand from Hindustan Lever Ltd, has evolved to become one of the leading brands in the beauty regimen of women. Sunsilk has consistently been a brand that has brought innovations in hair care to the Indian consumer. It was the first brand to launch a 2-in-1 shampoo (shampoo plus conditioner), also the first to offer shampoo by hair types and a pro-conditioner.

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Geetika Gulati, IPAN, + 91 98200 12150 gulati.geetika@gmail.com

Samantha Marbaniang, IPAN, + 91 9892615658 Samantha.marbaniang@ipan.com

Source: Hindustan Lever Ltd (Business Wire India)

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