New Delhi, Delhi, India and San Diego, United States
UTV and DivX, Inc., the digital entertainment company that created the DivX media format, announced a partnership on Tuesday to make available more movies to Indian consumers by offering a range of premium movie content in the high-quality DivX format.
The content is licensed from UTV of India, a content provider that owns distribution rights to hundreds of Hollywood and Bollywood titles.
All titles are encoded in high-quality, secure DivX format, compatible with millions of DivX-Certified consumer electronics devices from major manufacturers. Titles that will be available in DivX for the Indian market include: "The Myth," "Swades," "Main Meri Patni Aur Woh," "Sin City," "Unleashed" and "Pulp Fiction."
"As new technologies emerge to give consumers greater control and more choices in viewing entertainment content, UTV is very happy to partner with DivX," said Ronnie Screwvala, CEO of UTV. "Distributing our content in the DivX format will give our consumers more options. Our goal is to enable our users to enjoy more content, quality and value in entertainment whenever and wherever they choose."
"By partnering with UTV, DivX can continue to expand and reach the global community in effort to create and build a better media future for consumers everywhere," said Aparna Vashisht-Rota, Business Development, at DivX, Inc. "DivX technology enables several movies to fit on a single DVD, and by bundling premium content from UTV with popular DivX-Certified consumer electronics devices such as DVD players, we can work together to improve the digital media experience and allow more users to enjoy higher-quality content in more places."
About DivX, Inc.
DivX creates products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 180 million times in the last four years, including over 50 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application.
We distribute this software from our website, DivX.com, which averaged over five million unique visitors per month during the first quarter of 2006. We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. Over 36 million DivX-Certified hardware devices have been shipped worldwide, including approximately 9.8 million devices reported to us by our customers during the first quarter of 2006. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution.
For more information, visit www.divx.com.
About UTV
UTV is a leading integrated media and entertainment company based in South Asia, with interests and subsidiaries in the US, UK and South East Asia. Our focus is on Television Content production, Motion Pictures and Broadcasting -- ably supported by robust businesses in large multi-language Dubbing and state-of-the-art Post-Production and SFX studios.
The last 16 years have seen us establish our credentials across Asia as an industry standard setter, innovator and pioneer for our cutting-edge creativity, exceptional finesse and professional approach to the business. More importantly, our people, at every level, ensure that we continue to be the forerunner in businesses we operate in and a name synonymous with leadership, innovation and quality. For more information, visit www.utvnet.com.
CONTACT: DivX, Inc. Tom Huntington 858-882-0672 thuntington@divxcorp.com or UTV Ronnie Screwvala +91 22 2490 5353
Source: Business Wire (Business Wire India)
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