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New Delhi, Delhi, India
20,000kms, 110 days, 26 states, 6 bikes, 300 hours of digital video, 25,000 photographs and once in a lifetime experience with India's largest pan-India biking community will make up The Great Indian Road Trip.
xBhp.com, backed by its principal sponsor Castrol Power1 and a host of other sponsors, is undertaking an ambitious road trip through the length and breadth of India on bikes and motoscooters. The Great Indian Road Trip was flagged off from Delhi on 16th August in an event that attracted huge attendance of biking enthusiasts.
The six bikers were escorted by a group of passionate bikers to the outskirts of Delhi towards their first destination - Kargil. The entire trip will span over 110 days of riding across the most diverse and dramatic landscapes, touching thousands of people and experiencing the extraordinary circumstances that India has to offer. The route will see the cavalcade going through 26 states from Delhi-Leh-Delhi-Goa-Kanyakumari-Shillong-Delhi.
The aim is to undertake the most radical pan-India road trip ever conceived. It is an expression of freedom and the spirit of exploring the world. This trip is not just about the thrill of traveling around India on motorbikes but about discovering new routes, the surreal experiences, interacting with strangers, and above all appreciating the diversity and beauty of India. This trip will bring together all this and preserve the memories in the form of thousands of visuals and videos, to be converted into a coffee-table book & an online repository of information that could become a treasure for travelers and explorers of India.
The Great Indian Road Trip is being arranged by xBhp.com, a pan - India non profit biking community with tens of thousands of participants. The road trip will be completed on India's most exciting bikes - the Kinetic Comet 250, Kinetic Italiano Jupiter and Kinetic Italiano Blaze, as well as a super bike - the Honda Fireblade.
All bikes will be running on Castrol Power1 engine oil - a top grade bike lubricant specially engineered to meet the high performance requirements of latest 4 stroke bikes.
Saugata Basuray, Marketing Manager, Castrol India Ltd., the main sponsor of the trip said, "Castrol has close links to some of the great feats achieved by man and machine through its long-term support of sporting and record breaking achievements on land, sea and in air for over a century. It was therefore logical for us to support this great journey that the xBhp bikers are embarking on. All the motorcycles will be running on Castrol Power1 - our top of the line, high performance premium 4 stroke motorcycle oil. Power1 incorporates Castrol's proprietory Trizone technology which ensures complete protection of the three critical parts of a 4 stroke bike - clutch, engine and gear. The xBhp team was looking for the best oil for their expedition which will take them through some of the most treacherous terrain and Castrol Power1 was their obvious choice.
"The world belongs to those who wish to receive it with open arms. xBhp believes to show people that there is more to life than jobs, kids, and retirement. In order to discover ourselves, we must explore the world and then see how we fit in the groove. That will be true enlightenment. xBhp has taken biking as the way to attain this goal which many people otherwise fail to see in their lifetime. The Great Indian Road Trip is one of the many initiatives which it hopes to undertake, of course with the help of thousands of xBhpians all across the nation and the companies who have faith in us", said Sundeep Gajjar, Head Convener, xBhp.com
Some Quick Facts:
The Trip:
-- 20,000 kms across India.
-- Over 570 cities in 26 states.
-- 6 bikes and two backup vehicles
-- One of the World's fastest Superbikes (CBR 1000RR Fireblade)
-- 3 Italian Scooters (Kinetic Italiano)
-- Hyosung Comet GT-250 (Kinetic)
-- 2 Backup Vans (Force Motors) & a Mobile Communications Center.
-- The team comprises of young automotive journalists & photographers equipped with professional SLR and Mini DVD cameras (Canon).
-- The Mobile Communication Center will enable the required connectivity allowing the photographs and videos to be uploaded on to the Internet. This will allow the GIR team to share their experiences with desktop adventurers around the world.
-- Scheduled city rallies in 6 major cities of Delhi, Pune, Hyderabad, Bangalore, Mumbai and Chennai will have hundreds of automotive enthusiasts joining the GIR team. (For G2G's and short trips on route)
-- The GIR shall also be a potent medium to widely spread awareness on different social causes across the rural/urban populace it will pass through.
-- The GIR will also have an interactive element with the online community allowing them to suggest the itinerary at each place the GIR team visits. This online element will happen in real time, enabling the community to effectively drive the trip.
-- All the vehicles will be completely branded with the signage of the sponsors, making this the first branded road trip ever in India.
Post the Trip:
-- The large collection of photographs will be used for the publication of a coffee table book and a travel guide.
-- The Video footage will be edited to produce the GIR Video film that will be available online and will also be privately screened.
-- The GIR website will become a one stop information site for both Indian and Foreign travel enthusiasts.
Online Resources:
-- Official club website : http://www.xBhp.com
-- Official trip website : http://www.theGreatIndianRoadTrip.com
-- Trip blog on rediff.com (promoted by rediff.com) : http://xbhp.rediffiland.com
About Castrol Power1:
Castrol Power1 is a top grade bike lubricant specially engineered to meet the high performance requirements of latest 4 stroke bikes.
Castrol has been associated with Moto GP - the ultimate contest of man and machine in the biking world, for several years. Castrol Power1 - which is available globally in over 30 countries, incorporates all the learning that Castrol has gained over the years while developing racing technology. Along with a unique Power Release formula it incorporates Castrol's trade marked Trizone technology, which ensures optimum protection for a bike's three most critical parts - engine, clutch and gear. For enthusiast bikers, Power1 makes the difference.
About Castrol India Limited:
Castrol India Limited is a public limited company in which 70.92 % of the paid-up capital is held by Castrol Limited, U.K which is a part of BP Group worldwide. Starting off as a trading unit in India, Castrol has grown to become the largest lubricant company in the retail automotive segment. Castrol has constantly demonstrated its commitment to Indian consumers by offering world class products, backed by the highest level of customer service. Castrol India is acknowledged as the technology leader in the Indian lubricant industry.
To view the photographs please click on the links given below:
http://businesswireindia.com/attachments/Image1.jpg
http://businesswireindia.com/attachments/Rider_crouching_fireblade.jpg
http://businesswireindia.com/attachments/Riders_together.jpg
Vidhya Shankar, IPAN, + 91 (022) 2266 1755 / + 91 98674 06975 vidhya.shankar@ipan.com
Source: Castrol (Business Wire India)
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