Stringent Emission Norms and Increased Safety Concerns to Fuel ASEAN 3 Automotive Sensors Market

Mumbai, Maharashtra, India

The ASEAN 3 (Thailand, Malaysia and Indonesia) automotive sensors market is likely to grow as governments tighten environmental laws on fuel emissions and as consumers become more concerned about vehicle safety.

"The overall demand for sensors in vehicles in the ASEAN 3 is also fueled by automakers' need to differentiate their vehicles from their competitors," observes Research Analyst Brijesh Sheregar G.

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New analysis from Frost & Sulliva (www.transportation.frost.com) ASEAN 3 Automotive Sensors Markets, reveals that revenues in this market reached US$74.2 million in 2005 and is expected to hit US$320.3 million in 2011.

The disposable income per person in ASEAN 3 is on the rise, leading to increased spending on consumer products including high-end cars. This allows companies to pass on the cost of advanced technology to customers.

Cars introduced in the region employ new systems such as Antilock Braking System (ABS), which need inputs from more than three or four sensors. Sheregar expects the increasing use of such systems likely to expand. He also that ASEAN 3 countries need to introduce stringent emission and vehicle safety norms based on the ASEAN free trade area (AFTA) agreement and subsequent discussions on the mutual recognition agreement (MRA).

The MRA stipulates that vehicles produced and tested in any country under AFTA be suitable for use anywhere else in the region. "Hence, such an agreement would require countries to follow uniform norms for vehicle emissions and safety, further promoting the sales of sensors in the ASEAN 3 region," Sheregar said.

While these trends bode well for the ASEAN 3 automotive sensors market, local companies need to look at exports in order to sustain themselves due to the small size of the domestic market.

Sensors produced or imported by multinational corporations meet an estimated 85-90 percent of the demand for automotive sensors in the ASEAN 3 region. Companies such as Denso, Siemens and TRW import sensors and supply them to automotive companies or manufacture them in wholly owned subsidiaries or joint ventures set up by them in these countries.

"Local manufacturers need to look at export markets if they are to sustain themselves," Sheregar says. "They need to aggressively promote their products in these markets and for this, there is an urgent need to upgrade their products to the exacting standards of automakers and align with the supply chain of global auto manufacturers."

The lack of technical expertise coupled with inconsistent quality and restricted funds for investment in new projects are likely to hamper the growth of local automotive sensor companies.

ASEAN 3 Automotive Sensors Markets is part of the 4B73-18 subscription. It provides an overview of the entire automotive sensors market in the ASEAN 3 region, with extensive discussions on market drivers, restraints, challenges, strategic recommendations, and application trends. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following market/applications/technologies: gas sensors, level sensors, temperature sensors, and position sensors, pressure sensors, accelerometers, as well as other sensors. Analyst interviews are available to the press.

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Samantha Unnikrishnan, Frost & Sullivan, +91 (044) 4204 4667 sunnikrishnan@frost.com

Surbhi Dedhia, Frost & Sullivan, +91 (022) 50013431 sdedhia@frost.com

Source: Frost & Sullivan (Business Wire India)

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