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Classmate Young Author Contest
Hyderabad finals on September 5
New Delhi: September 2, 2003

The inaugural Classmate Young Author Contest will hold its Hyderabad finals on September 5, 2003 at Wesley College, Secunderabad. More than 2000 students from the city are expected to participate in the first-ever national contest to discover writing talent among budding authors. Over 50 city schools like Geethanjali High School, NASR School, Chinmaya Vidyalaya and Holy Fathima High School are participating in the contest.

The Classmate Young Author Contest supported by ITC Ltd, in association with The Activity, will be conducted in Hyderabad, Chennai, Kolkata, Delhi, Bangalore, Cochin, Pune and Mumbai. The competition, open to students from Class IX to XII, is expected to see the participation of more than 20,000 children from 1500 schools across the eight major cities.

The Classmate Young Author Contest 2003 will be held in three elaborate stages culminating in a national final in Mumbai. The three elaborate stages will not only offer an opportunity for participating students to display their writing talent but also provide an avenue to meet leading authors in the country and hone his/her writing skills. (details below).

Says Mr Chand Das, Chief Executive ITC Greeting Card Business, "The Classmate Young Author Contest seeks to promote young talent and trigger the creative spark in young writers. A good part of the learning curve that a student goes through happens in school. Hence it is important to extend our support to them to offer an avenue that we hope will foster unfettered thinking among students and encourage them to give flight to their imagination. Over the next couple of years, we plan to include more cities across the country.

Adds Mr Sultan, Managing Director, The Activity, "Right from its inception in 1997, The Activity has functioned with a vision to involve children across cultural and geographical cross sections in healthy all round development through interaction with their peers. It is heartening that ITC has come forward to support one of the most innovative and largest initiatives of its kind for students in the country. At a time, when young Indian authors are getting increasingly appreciated in literary circles the world-over, we are confident that Classmate Young Author Contest will be a strong step in helping discover hidden talent and to encourage students towards literary pursuits."

As a part of its new thrust in the stationery market, ITC recently launched the Classmate brand of notebooks, under the umbrella brand ‘Expressions’, catering to the school students segment. The Classmate range is India’s first truly Eco Friendly stationery product. It is made of paper bleached without using elemental Chlorine In addition to high quality paper, Classmate offers added features like interesting information, trivia, and quizzes on a wide gamut of topics that add to the students’ knowledge, all this within the notebooks. The range is economically priced between Rs.10 and Rs.40.

Press Release by: SolusMedia
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