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Kinetic Boss to be endorsed by Boss of Indian cricket - Kapil Dev
New Delhi - September 7, 2002

Kinetic Engineering, Pune based manufacturer of two wheelers has signed on ace Indian cricketer and the captain of the lone Indian world cup winning team Kapil Dev to be its brand ambassador. While Kapil will lend his name and face to all Kinetic products, the emphasis will be on the company's new motorcycle - Kinetic Boss. The contract with Kapil Dev is for duration of two years, and would include advertising, events and roadshows.

Announcing the beginning of the association, Sulajja F. Motwani, Jt. MD of Kinetic said," I am very excited that Kapil is on board with us. He signifies the qualities of excellence, consistency and leadership; and is a source of great pride to all Indians. I think his association with Kinetic will help us in increasing awareness and building a strong, aspirational, macho brand."

At the conference, Kapil Dev said," I am happy that Kinetic has chosen me to be their brand ambassador for motorcycles. I was impressed with the company's indigenous expertise in research and development, and the high quality of their vehicles. I am looking forward to participating in their across the board marketing activities."

Kinetic "Boss launched in June is a four-stroke motorcycle in the economy segment. The motorcycle is made with a view to satisfy the needs of long distance commuters who require high fuel efficiency, riding comfort, sturdiness and durability. Kinetic expects Boss to garner substantial volumes for its motorcycle portfolio. The company has launched the vehicle at an introductory price of Rs. 31,999 ex-showroom, New Delhi, making it a value offering. Kinetic plans to sell over 75,000 numbers of the motorcycle in its first year of launch.

Press Release by: Solus Media
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