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Google search to feature direct answers to user queries in major overhaul

March 16, 2012 - London

Search giant Google will soon undergo one of its biggest overhauls by trying to provide 'direct answers' and not just web links, to user queries at the top of the results page.

By employing 'semantic search technology', Google is going to endure its biggest makeover yet, as it attempts to maintain its spot as the market leader.

The changes, which will see more answers, rather than just web links, surface on each search results page.

The changes resemble Wolfram Alpha's approach, a British computational search engine which tries to answer queries, rather than supply a list of websites, The Telegraph reports.

The changes will not affect its keyword search system, but will see the company blend this with the semantic search technology.

According to the report, it is likely to affect the millions of websites, which rely upon Google's current page-ranking results.


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