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Smartphones eating into slim point and shoot camera sales: Study

December 24, 2011 - London

Increasing number of smartphones, capable of recording videos and taking high quality pictures, are eating into sales of slim point-and-shoot cameras, a new survey has revealed.

Recent US data from retail analysts NPD revealed that the percentage of photos taken on smartphones such as Apple iPhone has gone from 17 per cent last year to 27 per cent this year, as their cameras increasingly match the performance of dedicated compacts.

According to the survey, the big losers are camcorders and cheaper point-and-shoot cameras, whose sales dropped by 17 per cent in the same period, The Daily Mail reports.

Sales of SLRs and other detachable-lens cameras lens went up by 12 percent, and the new larger lensed compacts championed by manufacturers such as Sony and Panasonic grew 16 per cent, the report said.

The survey also revealed that pocket camcorders were down 13 per cent and memory-card camcorders went down eight per cent.

The paper quoted Liz Cutting, imaging analyst at NPD, as saying that "there is no doubt that the smartphone is becoming 'good enough' much of the time; but thanks to mobile phones, more pictures are being taken than ever before."

"Consumers who use their mobile phones to take pictures and video were more likely to do so instead of their camera when capturing spontaneous moments, but for important events, single purpose cameras or camcorders are still largely the device of choice," Cutting added.


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