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Now, gadget doctors to de-mystify highly complex electronic devices

Now you neednt worry if the electronic gadgets you were gifted by a loved one this Christmas are not working properly, for various companies in Britain have appointed gadget doctors to address customers confusions regarding how to use their devices.

London, December 28 : Now you needn't worry if the electronic gadgets you were gifted by a loved one this Christmas are not working properly, for various companies in Britain have appointed "gadget doctors" to address customers confusions regarding how to use their devices.

The TechGuys, one of the companies set up to provide customers help, said that its experts would make a house call and fix problems from a frozen laptop to a temperamental satnav device.

The company also revealed that customers would be charged a fee of 70 pounds for the first hour of service.

"It's often the case that people open their new Christmas present and discover that they can't work it," the Telegraph quoted Rob Forbes, a spokesman for the company, as saying.

"Our first piece of advice is, 'don't panic'. Modern gadgets are highly complex electronic devices and there's many things you can do to simply get yourself back on track," he added.

Rick Maybury, a digital doctor, said that customers often fell in trouble with electronic devices because of their apathy towards reading the instructions for use properly.

"The real problem is that people aren't reading the instructions. It tends to be a macho thing. Men think they can do it themselves and then end up using the wrong batteries or putting plugs in the wrong positions," he said.

The newspaper report also said that the growing popularity of gadget doctors was an indication that the British are becoming more and more obsessed with high-tech electronic goods.

According to it, Britons spend more on gadgets than shoppers in any other country in Europe.

Digital music players like Apple's iPod and games consoles like the Nintendo Wii, PlayStation 3 and Xbox 360 are said to be among the most sought-after items in Britain.

ANI