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New Zealand Cricket sign new broadcast deal with Pitch International


April 4, 2012 - Wellington

New Zealand Cricket has secured an eight-year sponsorship agreement with Pitch International LLP that will underpin the financial security of cricket in the country.

In the agreement, Pitch International will hold all media rights for international matches played by the Black Caps in New Zealand for the 2012/13 to 2019/20 seasons.

They will also hold the worldwide rights to distribute the matches across various platforms including television, radio, mobile and Internet.

New Zealand Cricket will retain the rights to Black Caps matches broadcast in New Zealand and to its domestic competitions.

The Future Tours Programme, which will see New Zealand host all leading teams, including India and Australia twice and England thrice in the next eight years, helped secure the deal.

"This agreement puts New Zealand Cricket in a position to safeguard the future of our game by allowing us to concentrate on driving participation and support of cricket," stuff.co.nz quoted New Zealand Cricket CEO David White, as saying.

"Media rights provide revenue that enables us to fund grassroots and community cricket investments, domestic cricket competitions and retain our best professional players in New Zealand," he added.

Pitch International specializes in the representation of media rights, selling content globally across all media. They work with some of the world's leading sporting federations, clubs and global stars including the English Rugby Union, The Football Association, Six Nations and UEFA.

ANI

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