TWENTIETH CENTURY FOX LICENSING & MERCHANDISING AND BURGER KING LAUNCH GLOBAL KID'S MEAL PROMOTION FOR 'THE SIMPSONS' ON NOVEMBER 10TH
LOS ANGELES, Nov. 10 /PRNewswire/ -- November 10th will mark another first for The Simpsons television franchise as Twentieth Century Fox Licensing & Merchandising (Fox L&M) and BURGER KING(R) team up for a global Kid's Meal promotion. The "Hang Out With The Simpsons!" promotion will launch simultaneously in the U.S. as well as 58 territories across the globe, marking the largest Kid's Meal campaign based on the television program. "Hang Out With The Simpsons!" will be supported by an extensive marketing campaign that will touch national television advertising, in-restaurant merchandising and more.
Elie Dekel, Executive Vice President for Twentieth Century Fox Licensing & Merchandising commented, "The power and appeal of The Simpsons brand continues to build globally and the biggest endorsement of this strength, is the fact that this promotion is happening without the support of any major tentpole event. There is no DVD or film release, yet the size and scope of the 'Hang Out With The Simpsons!' promotion is one of our biggest yet."
Cindy Syracuse, Senior Director, Cultural Marketing, Burger King Corp. added, "Burger King Corp. has a long and mutually-beneficial history with The Simpsons property because it's been enormously popular with our restaurant guests. We're gearing up for another round of Simpsons mania in November, when we'll be introducing a completely new series of connectable toys that play on the quirky humor of America's favorite cartoon family."
During the "Hang Out With The Simpsons!" campaign everyone who purchases a Kids Meal will receive one of six new character-themed collector toys as supplies last. The six toys join together allowing people to "collect and connect" to make their own couch adventure -- recreating the popular opening sequence of The Simpsons television series.
Burger King will support the promotion with national television advertising in the U.S., Turkey, Spain, Germany, Netherlands, Argentina and New Zealand, as well as a presence on ClubBK.com, including an exclusive branded game in the U.S. The company will also promote the campaign within its Adventures Newsletter domestically. Eye-catching in-restaurant signage will take place at all participating BURGER KING(R) Restaurants worldwide.
About The Simpsons
Currently the longest-running sitcom on televison, THE SIMPSONS aired their historic 400th episode in May 2007. The critically acclaimed series features Homer, Marge, Bart, Lisa and Maggie Simpson who take traditional family life and turn them upside down. Exploding into a cultural phenomenon in 1990, THE SIMPSONS has remained one of the most visible and marketable properties both domestically and internationally. THE SIMPSONS is noted for its famous celebrity guest voices (such as Elizabeth Taylor, Paul Newman, Stephen Hawking, Kiefer Sutherland, Natalie Portman, Simon Cowell, Gore Vidal and U2, Mick Jagger, Aerosmith) and received a Star on The Hollywood Walk of Fame in January of 2000. The long-awaited feature film arrived in theatres July 2007 and to-date has taken in over $525 million. The Simpsons Ride launched at Universal Studios in May 2008 in both Orlando and Hollywood.
This multi-Emmy Award(R)-winning series just concluded their 19th season and are in production on the historic 20th season. THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the executive producers. Film Roman is the animation house.
About Twentieth Century FOX Licensing & Merchandising
A recognized industry leader, Twentieth Century FOX Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century FOX Film Corporation, Twentieth Television and FOX Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century FOX Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
SOURCE Twentieth Century Fox Licensing & Merchandising
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