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World's most Admired Beauties gets Attracted to a Small Township of Maharashtra 'Shirpur'

April 15, 2015 - Mumbai, Maharashtra, India

Business Wire India
One of the most influential ladies in the world, Miss World 2014 Ms Rolene Strauss along with Miss England 2014 Ms Carina Tyyrell; arrived India on their special 4-day trip.  
The duo’s India visit and particularly the first ever visit of Miss World Rolene Strauss, to India, is not for any beauty pageant, but for a social cause. They are specially here to witness the ‘revolution’ of a lesser known town in Maharashtra called ‘Shirpur’. Amazed with the ‘rural transformation’ stories they heard about ‘Shirpur’ inspired them to take this expedition on their own. Mr Steve Douglas, son of Ms Julia Morley will also accompany the duo.
It all started when Ms Julia Morley in her office in London, was searching to discover the world’s best case study of ‘rural transformation’ that would exhibit the lives of rural people getting greatly impacted by social up-liftment programmes consciously implemented by any people’s community; for the ‘people’. It was then she stopped her search on a small and very inconspicuous town thousands of kilometres away from London called ‘Shirpur’ in the State of Maharashtra. Completely driven and touched by the revolutionary story scripted by this tiny town – from an unprivileged to an empowered town – Julia Morley, who herself is an activist in the areas of women empowerment, child welfare; took no time in deciding to visit ‘Shirpur’. She quick expressed her wish to visit Shirpur to meet the ‘architects of Shirpur’ – Mr Amrish Patel, MLC of Shirpur, President of Shri Vile Parle Kelvani Mandal (SVKM) and Chancellor of NMIMS University, who made a complete make-over of this village into one of the most ‘admirable’ places to reckon for.
About 400 kilometers away from Mumbai, the village of Shirpur demonstrates one of the world’s best examples of social upliftment of rural lives by empowerment. Today’s developed town of Shirpur has 2000 check dams to provide uninterrupted water supply to the town dwellers which increased the water table levels by 20-30 feet to the earlier levels. It also houses a mega textiles hub that provides employment to about 10,000 locals, a well-equipped hospital, Ashram school to provide free food, shelter and education to tribal children and a giant world-class educational campus to seek students from all over the world. All these success stories attracted these world icons to this town.
Mr Chintan Patel, one of the architects in shaping today’s Shirpur and the Director of Deesan Textiles and the trustee of SVKM said, “We all are delighted to welcome Ms Julia Morley and Miss World 2014 Rolene Strauss to Shirpur who took keen interest in knowing the story of Shirpur. Their visit is the recognition of the model that Shirpur sets forth, which talks about holistic societal development”.
Today on their first day of visit to Shirpur, Miss World 2014 Ms Rolene Strauss and Miss England 2014 Ms Carina Tyyrell visited the Shirpur Textiles Hub to see the examples of women empowerment; they interacted with women working and also enjoyed learning the method of sewing garments. They also interacted with students of Narsee Monji Institute of Management Studies and SVKM’s Mukesh R Patel CBSE School.
Tomorrow they will gain insights by visiting water conservation project, an Ashram School run by Shri Vile Parle Kelvani Mandal (SVPKM) for unprivileged children, Indira Gandhi Hospital that provides the best healthcare facilities to rural poor.
After spending two days in Shirpur, they will return to Mumbai on 16th April. In Mumbai, they will share their experiences of ‘Shirpur’ in the Press Conference scheduled in Mumbai on Thursday, April 16, 2015. They will also attend a cultural programme at Bhaidas Hall and interact with students of NMIMS at its new Campus in Juhu. 

Source: Business Wire India


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