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MC Mary Kom Joins Hands with eKAVACH™ in the Fight Against Internet Addiction and Cyber Bullying Amongst Children


March 3, 2015 - New Delhi, Delhi, India

Business Wire India
eKAVACH™, India’s most advanced digital parenting application has brought on board celebrated Indian boxer MC Mary Kom as a partner in its internet safety campaign. The five-time World Amateur Boxing champion and the first Indian woman boxer to win a Gold Medal in the Asian Games in 2014 has joined hands with the company to further its endeavour to provide a safe and friendly digital environment to children. Mary Kom will help the brand spread awareness amongst parents regarding the importance of supervising their children’s online activities and protecting them from online risks such as internet addiction, gaming addiction, cyber bullying and inappropriate web content.


Mangte Chungneijang Mary Kom, popularly referred to as ‘Magnificent Mary’ is a veritable role model in the country today.  She is the only Indian woman boxer to have qualified for the 2012 Summer Olympics, competing in the flyweight (51 kg) category and winning the bronze medal. She has also been ranked as No. 4 AIBA World Women's Ranking Flyweight category.

On her association with eKAVACH™, Mary Kom said, “As a mother of three sons, I often used to be anxious about the penetration of technology into every sphere of our life and how it would affect my children. With the advent of the advanced parental control features of eKAVACH ™, I am certain that parents like me across the country will heave a sigh of relief.”

She further added, “After I got a thorough understanding of the comprehensive internet safety the app offers to families, I was keen to join hands with the team immediately. Besides just allowing parents to exercise judicious control, the digital parenting app offers insights into the online behaviour of their children which in turn helps them to make better and more informed choices. If my association with eKAVACH™ can help in creating awareness among parents around the safe and healthy usage of technology in their child’s upbringing, it will be a matter of great joy and pride to me.”

Noopur Raghunath, founder of Certus Technologies which has developed, eKAVACH™ said, “We are truly delighted to have a personality as renowned as MC Mary Kom on board as our partner.  Besides being an idol for many across the nation, she is also a model mother. Her endorsement of our parental control application will create a significant impact in our reach and will help us to take the benefits of the stellar features of eKAVACH™ to many more families in India. This partnership brings us one step closer towards our mission of disseminating timely and beneficial tools to parents and children that will empower them to sail safely through their digital journey”.

Real-time content filtering, safe browsing, application and time management, push & SMS notifications, device heartbeat and family time are some of the outstanding elements that make eKAVACH™ a truly revolutionary parental control app that can help protect children in a highly digitised world.
The name eKAVACH™ has been derived from the Hindi word “Kavach”, which means a shield. Through eKAVACH™, Certus Technologies is offering a mobile electronic shield, i.e., a digital parenting application to parents to provide internet safety and protect their kids from falling prey to internet addiction, gaming addiction, cyber bullying, pornography and other forms of online security risks.

Notes to the editor / Company Background

Certus Technologies was founded in the early part of 2014 by a team of seasoned professionals who have a combined work experience of over 40+ yrs across diverse industries such as banking, technology, shipping, logistics and financial services. The founders have strong background in corporate management, operations & technology, client services, international marketing and brand building. The team has held various leadership positions within global firms. The company’s focus is to create innovative utility mobile applications.

Photographs of the event, as well as of the company promoters will be made available as required. Product demos and interviews with promoters can also be arranged.

Website – www.yourekavach.com

Photo caption: 
Mary Kom with Noopur Raghunath, Founder, Certus Technologies, joining hands with eKAVACH to fight Internet addiction and cyber bullying 

Source: Business Wire India

BusinessWireIndia

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