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Hershey India to Supply SOFIT, Soya Milk Nutritional Beverage, to the Victims of the Chennai Floods

December 22, 2015 - Mumbai, Maharashtra , India

Business Wire India
Hershey India Pvt. Ltd., a wholly owned subsidiary of The Hershey Company, today pledged to supply 4, 00,000, 200ml packs of SOFIT for the residents of Chennai who have been uprooted in the recent floods. Hershey India has tied up with United Way Mumbai to distribute SOFIT to smaller NGOs working in the worst affected places in Chennai.

 Praveen Jakate, Managing Director, Hershey India commented on the endeavour, “During the flash floods in Mumbai in 2005, the smallest gesture by people went a long way to keep up the spirits of those who were affected by the calamity.  Any effort to connect with people who are suffering can be quite sustaining. It is with this thought in mind, that we are sending our wishes along with packets of SOFIT. We send our best wishes to the residents of Chennai in their long way to recovery. In addition, our company is allocating USD 25000 at the corporate level to United Way for their charity work. We will continue to provide support in a suitable manner during this process.”
United Way Mumbai will collect 400,000 packs of 200ML SOFIT and transport them using Hershey India’s infrastructure to Chennai. The organization will then distribute the SOFIT packs to local NGOs like Little Drops Orphanage, Mitra Foundation, IRDRP and Hope Foundation, working in Chennai who in turn would distribute the health drinks to the needy victims of the floods that devastated Chennai.
SOFIT is produced from the liquid extract of soya beans when they are soaked, finely ground and then strained. SOFIT is a source of proteins, contains vitamins A, E, C, Omega 3 and 6 and fiber, and is further fortified with added calcium, making it a good nutritional beverage.
Renowned Indian film actor, John Abraham who is associated with SOFIT, says this while helping the United Way volunteers, “Our heart goes out to the people of Chennai. At the same time, we admire and respect their courage in the face of this catastrophe. Being a nutritional beverage, we hope that SOFIT will provide them at least a temporary relief from the grim situation when food and safe drinking water is a scarcity.”
Ms. Jayanti Shukla, Executive Director, United Way of Mumbai said, “We are pleased to partner with Hershey in this effort. It is heartwarming to see people across the country reach out to affected communities in Chennai. The need of the hour is to provide Food Packets, Health & Hygiene Kits, Emergency Shelter Kits, Water Sanitation Kits, Mother Care Kits, Child Care Kits and Community Kitchens. We are grateful to Hershey for recognizing this and extending their support. As the situation stabilizes, the community will need our continued support to rebuild their homes, schools and hospitals. We will continue to work with United Way of Chennai and our other NGO partners to extend mid-term and long term rehabilitation.” 
Since its inception, The Hershey Company has always been dedicated to helping children in need. Called ‘Nourishing Minds’, the company aims to provide children with basic nutrition to learn and grow. With a strong purpose of giving back to society, ‘The Good To Give Back Week’ initiative of The Hershey Company has grown into a global event with Hershey Company employees around the world giving their time and resources to communities in need - Hershey India volunteered at three Mumbai Mobile Crèches sites – helping to support vulnerable children of construction workers.

About The Hershey Company

The Hershey Company (NYSE: HSY), headquartered in Hershey, PA., is the largest producer of quality chocolate in North America and a global leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 22,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.4 billion in annual revenues, includes such iconic brand names as HERSHEY’S, REESE’S, HERSHEY’S KISSES, JOLLY RANCHER, ICE BREAKERS and BROOKSIDE. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America.
At Hershey, deliciousness does not just mean providing delicious products to customers. 120 years ago, Hershey is committed to operating in a fair, ethical and sustainable way to achieve excellent operations and have a positive impact on the society. This means improving life for employees, consumers and communities and ultimately creating a better future for children in need. As a manifestation of this commitment, the company founder established Milton Hershey School in 1909. The school is managed by Hershey Trust Company. Students can enjoy education, housing and health care at the school and grow healthily. They are the direct beneficiaries of The Hershey Company's success. 
About United Way

United Way of Mumbai is a part of the 128 year old United Way movement spanning 41 countries across the world. Its mission is to improve lives by mobilizing the caring power of communities to advance the common good. UWM works closely with a network of 400+ NGOs and a large number of corporates for their CSR programmes, workplace giving campaigns and other events. This includes designing of CSR policy and strategies, due diligence of NGO partners, programme implementation, employee volunteering, impact assessments and financial and programmatic reporting. Over the past 13 years, UWM has partnered with over 300 companies and over 1, 00,000 individual donors investing close to INR 170 crore for community development projects. Its flagship programmes have been largely in the areas of civic awareness, health, safety and greening. In addition to this, UWM has designed and facilitated large scale interventions in the areas of education, nutrition and sanitation in urban and rural communities. United Way has also been actively involved in relief and rehabilitation efforts post national disasters across the country.

Photo Caption: L to R - John Abraham (Actor), Praveen Jakate (Managing Director, Hershey India), Jayanti Shukla (Executive Director, United Way, Mumbai)

Source: Business Wire India


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