Vuclip Partners with Rajshri Entertainment to Bring Mega Hit Movies and Classic Film Songs to Mobile Consumers
August 13, 2014 - New Delhi, Delhi, India
This tie-up will enable Vuclip viewers to enjoy top-notch family entertainment, including over 50 of Rajshri’s blockbuster full-length films such as Hum Aapke Hain Koun, Maine Pyar Kiya, Vivah, Hum Saath Saath Hain as well as hundreds of classic and popular music videos. To view premium content from Rajshri Entertainment, consumers can simply go to m.vuclip.com on any device and on any network or download the Vuclip App on Android or Vuclip App on Java.
Commenting on the association, Arun Parkash, COO for Vuclip said, “Music and movies are deeply ingrained in the Indian way of life. It’s exciting to be able to bring high-quality blockbusters and classics to today’s youth on the platform that they are most engaged on – mobile. With this partnership, Vuclip adds to its expansive library of premium content, including full length movies, for consumers.”
Inderpal Singh, General Manager - Content Alliances, Rajshri Entertainment Private Limited said, "We are delighted to scale up our partnership with Vuclip and make our full length films available to a global mobile audience on the go. We are seeing increasing consumption of long form content on mobile devices and we are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35mm screen!"
Vuclip is the leading premium mobile video on demand service for emerging markets with more than 3 million subscribers per quarter across six different countries. Through strategic partnerships with more than 160 top studios around the world, Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in 20 different languages. Vuclip’s Dynamic Adaptive Transcoding TM provides an amazing unbuffered viewing experience to consumers across all mobile devices and on any network. Vuclip is headquarted in Milpitas, California with a presence in Dubai, Beijing, Kuala Lumpur, Mumbai, Delhi, Jakarta and Bangkok.
About Rajshri Entertainment
Rajshri Entertainment Private Limited is India’s leading digital entertainment studio. It is part of the 67-year-old Rajshri group, India’s leading film and TV studio. Rajshri Entertainment produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.
Established on 15th August 1947, the Rajshri group is one of India's oldest, largest and most successful entertainment studios. The Rajshri name is synonymous with family entertainment. Having begun as a film production and distribution studio, the group now has a significant presence in TV content production, music and digital entertainment, reaching viewers across the five screens of their life - cinema, TV, PC, mobile phones and tablet computers.
Source: Business Wire India