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Vuclip and Graphic India Partner to Bring Sholay’s Legendary Villain Gabbar Singh’s Backstory to Mobile Through New Animated Comics


March 19, 2014 - New Delhi, Delhi, India

Vuclip, the world's largest independent mobile video and media company, Sholay Media and Entertainment, and Graphic India, an entertainment company focused on creating leading characters, comics and stories through mobile and digital platforms, announced today that for the first time, fans of the epic film SHOLAY will now get to experience a new animated mobile comic interpretation of the secret history of Gabbar Singh, one of Indian cinemas most legendary pop-culture icons.

Experience the animated mobile comic series that imagines the legend of Bollywood’s greatest cinematic villain, the infamous bandit, Gabbar Singh who has captivated audiences for over 30 years. Journey to his past and witness the never before seen tragic and twisted story of revenge and redemption that turned an ordinary boy into India's most famous and feared villain.

The new animated shorts can be viewed exclusively via all Vuclip products, including the updated Vuclip Android App announced today, from any network and on any mobile device.

With this animated mobile comic series, Vuclip and Graphic India offer a fresh approach to storytelling that resonates with today’s youth on the platform that’s most relevant to them. The Gabbar mobile series will be released in twenty episodes available exclusively on Vuclip in Hindi.

“Every day we acquire and develop more exciting, unique content that viewers can enjoy on Vuclip. We’re thrilled to bring this eternally popular character of Gabbar to fans across mobile in this new comic book interpretation,” said Nikhil Naik, Director, Global Content and Distribution for Vuclip. “The animated mobile comic series will resonate with today’s globalized youth. Through this partnership with Graphic India, Vuclip will continue to bring more such brand new animated mobile comics to consumers.

Commenting on the Gabbar animated comic book series, Sascha Sippy, Chairman of Sholay Media and Entertainment said, “Gabbar Singh is without a doubt India’s most remembered cinematic character. The plans for Sholay moving forward in this space are immense! Our partnership with Graphic India has allowed some of India’s leading artists and writers the chance to reimagine the origins and characters of Sholay in new and exciting ways for comic books.

“Gabbar is like the ‘Darth Vader’ of Indian cinema, the most iconic villain ever created in Bollywood. We are so thrilled to be working with Sholay Media and Entertainment and Vuclip to reimagine this iconic character’s backstory through these animated mobile comic shorts for the first time” added, Sharad Devarajan, Co-Founder and CEO of Graphic India. “For Graphic India, the future of entertainment is on mobile, and a platform like Vuclip offers us a chance to redefine the comic book storytelling experience, bringing our great characters and groundbreaking stories to millions of their mobile users in India and beyond.”

About Vuclip
 
Vuclip is the world’s largest independent mobile video and media company. More than 100 million people each month enjoy movies, television shows, music, sports and other high quality regional and international premium content on Vuclip. These viewers enjoy over 2 billion minutes of videos each month via a unique, unbuffered viewing experience regardless of network variability and on all devices from feature phones to smartphones. Vuclip is helping power the mobile ecosystem and economy through strategic partnerships with more than 150 global and hyper local content providers worldwide, as well as the world’s largest carriers and brands.
 
Vuclip is headquartered in Milpitas, California with a presence in New Delhi, Mumbai, Singapore, Dubai, Shenzhen, Beijing and Ottawa. Please check out Vuclip on your phone via m.vuclip.com or by installing the Vuclip app on your Android device.
 
ABOUT GRAPHIC INDIA

GRAPHIC INDIA is a character entertainment company focused on creating leading characters, comics and stories through mobile and digital platforms.  Founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman, Graphic India is owned by U.S. comic book Company, Liquid Comics and CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG). The company’s partners and investors bring together decades of experience in building businesses in character entertainment, media and India.
 
Graphic believes that India is home to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 850 million mobile phone users in the country. The Company’s mission is to create enduring stories and heroes that foster the imaginations and fuel the inspirations of a new globalized generation of youth in both India and around the world.
 
Graphic’s stories include, Ramayan 3392A.D., The Leaves and The Sadhu, all currently in development as Hollywood feature films; 18 Days, a reimagining of the great eastern epic, the Mahabharata, by acclaimed graphic novel creator, Grant Morrison which was launched as an animated digital series in partnership with YouTube India; Devi, a female superhero from acclaimed filmmaker, Shekhar Kapur; Chakra The Invincible, the first superhero for India from legendary creator Stan Lee; and numerous other heroes and stories.  www.GraphicIndia.com

Source: Business Wire India

BusinessWireIndia

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