Vuclip and ESPNcricinfo to Bring Exciting Cricket Content to Mobile
July 30, 2014 - New Delhi, Delhi, India
Commenting on this strategic partnership with ESPNcricinfo, Nikhil Naik, Director, Global
Content and Distribution for Vuclip said, “In India, cricket is our lifeline. We are absolutely thrilled to partner with ESPNcricinfo to offer this amazing content to our millions of fanatical viewers whose love for the sport is legendary. The Sports genre is a popular one on Vuclip and we are committed to bringing the best content around the world to our consumers. Our partnership with ESPNcricinfo is a testimonial of this commitment of ours.”
Gaurav Thakur, Director Mobile Products & Revenue, ESPNcricinfo said, “For Indians, cricket is much more than a sport. It is a unique passion that bonds people together. At ESPNcricinfo, we are putting greater thrust on video programming to create engaging content that caters to these passionate fans. The Vuclip unbuffered viewing experience for consumers on mobile devices ensures sports fans can truly enjoy the ESPNcricinfo content and the excitement of the game. In Vuclip we have found our match-winning partnership to bring premium cricket content to mobile consumers”
Vuclip is the leading premium mobile video on demand service for emerging markets with more than 3 million subscribers per quarter across six different countries. Through strategic partnerships with more than 160 top studios around the world, Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in 20 different languages. Vuclip’s Dynamic Adaptive TranscodingTM provides an amazing unbuffered viewing experience to consumers across all mobile devices and on any network. Vuclip is headquartered in Milpitas, California with a presence in Dubai, Beijing, Kuala Lumpur, Mumbai, Delhi, Jakarta and Bangkok.
With 20 years of heritage, ESPNcricinfo is the world’s leading digital cricket brand. Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is committed to delivering an independent voice for comprehensive coverage of the sport and is available to cricket fans online and across mobile platforms.
In India, ESPNcricinfo is the No. 1 digital sports destination and the No. 1 cricket brand, leading all competitors in unique audience, total time spent, visits, page views and average minutes per visitor. ESPNcricinfo has an average-minute audience that is nearly double its nearest competitor – meaning that, during an average minute of any month, nearly twice as many fans are on ESPNcricinfo as any other sports destination.
Globally, ESPNcricinfo leads its top competitors in average-minute audience, unique visitors, page views, average minutes per visitor, and total visits; and the site continues to grow. Across online, mobile and tablet devices (web and apps) fans log up to 2 billion minutes of time spent each month with ESPNcricinfo globally, and millions of video views.
Source: Business Wire India