Home » International News » 2014 » March » March 24, 2014 Renewed to Integrate Hallyu Content

March 24, 2014 - SEOUL, SOUTH KOREA, the official tourism website of Seoul city, has been renewed in terms of both content and layout.


New website includes fresh Hallyu content with redesigned user interface and navigation system to allow viewers to quickly and easily find information on Seoul.


The most notable change of is addition of Hallyu content. Hallyu (or Korean Wave) refers to the increase in popularity of South Korean culture since the late 1990s. now offers a wide range of Hallyu themed travel content through 6 categories including Must Enjoy Hallyu, Hallyu Events, Hallyu Talk, Hallyu See & Do, Hallyu Eats, and Hallyu Shop. provides plethora of comprehensive information and recommendations that international visitors can use to enjoy and experience Hallyu in Seoul. The menu of “Must Enjoy Hallyu” introduces popular filming locations of Korean dramas and movies; “Hallyu Shop” and “Hallyu Eats” share the favorite stores and restaurants of Hallyu stars; and “Hallyu Talk” delivers the latest in Hallyu news.


In addition, is now fully integrated with popular social media platforms such as Facebook, Twitter, YouTube, and many others. The new social media features enable users to stay connected to receive the latest Seoul travel news, stay up-to-date with K-Pop fashion, and share the hottest trends of Seoul with friends and family around the world.


To celebrate the launch of the new website, is collecting users’ thoughts are about the new site. 200 lucky respondents will receive an Amazon gift certificate as a token of appreciation and for their continued support and interest in Seoul. is also hosting the “Hallyu Challenge” until March 28, 2014. Participants must find the special hidden button within the “Hallyu See & Do” menu, and post a quick comment about the Hallyu page to win ‘Man from the Stars’ themed prizes.


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CONTACTS : MEDIA CONTACT: Seoul Metropolitan Government Tourism Business Division PR Agency EC21 Myungshic Nam, +82-2-6000-4452

Source: Business Wire India


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