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VLCC Personal Care Signs Up Botree Software for Distribution Management and Sales Force Automation Solutions

July 8, 2014 - Chennai, Tamil Nadu, India

Botree Software International Pvt. Ltd. today announced that VLCC personal care Ltd., one of India's leading personal care manufacturers, headquartered in Gurgaon, has signed up Botree Software for automating their pan India distribution network.

The VLCC Personal Care Line consists of over 100 skin-care, hair-care and body-care products retailed across India through its distribution network, providing solutions for skin care, Body firming and Shaping, Foot Care, Hair Care, Pain Relieving. All products are herbal / ayurvedic in nature and have been formulated to suit all skin and hair types.

VLCC is now looking forward to deploy Botree’s solutions across its distributors pan India aggressively in next 3 months time-frame. Visibility in the secondary sales, stock, claims, scheme spend, channels, beat, salesmen productivity, salesmen coverage and distributor service level have been the primary focus for implementing Botree’s solutions.
“Botree is a solution which potentially systematizes the secondary sales operation of an organization. It offers an aerial view of the distributor’s day to day operations and keeps the distributor integrated and aligned with company’s policies, systems and network all way through. Having all the secondary information available on a click, it can facilitate improved business plans, precise forecasts and better evaluations. It structures the claim management and develops unstated SLAs between the company and the distributor. Nevertheless, it is a DMS which retains the overall control with an organization.” said, VLCC Sources.

“We are pleased that VLCC Personal Care Ltd. has chosen Botree Software as its partner for implementing Distribution Management Solutions across their distributor network, pan India. This engagement with VLCC Personal Care now positions Botree to have a strong hold in the personal care segment” said, Swaminathan, Head-Sales, Botree Software.

Botree is a leader in Downstream Supply Chain Management, offering collaborative Sales, Marketing, Distribution and Supply Chain Solutions across the distribution network. Since inception in 1997, the company is uniquely positioned to deliver benefits of the integrated supply chain to the FMCG, FMCD and Telecom industries.

Today, Botree’s solution connects more than 15,000 distributors with their branded suppliers and addresses the complexities of global, consumer-driven marketplace. Built on the rich heritage of growth, innovation and market leadership, Botree is committed to its customers in making their businesses more efficient, sustainable and profitable. For more information, please visit

Source: Business Wire India


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