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Usha International Presents the ‘Usha Bangalore Ultimate Open-Flying Disc Tournament’ Second Time in a Row

June 27, 2014 - Bangalore, Karnataka, India

USHA International Limited, one of India’s leading household consumer durables company is the first company to promote Ultimate Frisbee in India; a game played using a flying disc. For the last 25 years the company has been a keen supporter of sports and taking this commitment forward, the company is glad to announce the roll out of Usha Bangalore Ultimate Open, Flying Disc Tournament 2014.  This tournament will be held at the Jain International Residential School campus on Kanakapura Road on 27th, 28th and 29th of June.

Usha International has been consistently supporting Ultimate for the last three years as it merges well with the company’s brand ethos ‘PLAY. Ultimate is a game played using a flying disc called Frisbee and is the fastest growing team sport in the world. It is perhaps the only sport where men and women play together on the same ground and is self- refereed. The beauty of the sport lies in the simplicity of the game, which is why Usha International is making efforts to spread the sport amongst the youth.

Usha Bangalore Ultimate Open Flying Disc Tournament is set to witness participation of over 24 teams from across the country. The games are slated to kick off on June 27th 2014 and the final match will be played on 29th June from 2:30pm to 4:00 pm. The tournament is a mixed format tournament with a fixed man to woman ratio on each team at any given time with restriction on age limit.

Usha International is committed to help improve the quality of life for women and youth through sports and skill development activities. The Usha Bangalore Ultimate Open 2014 is part of the company’s larger effort in promoting sports. The company has been promoting a wide array of sporting events which include Cricket, Ladies Golf Events, Junior Golf and Training Programmes, Mawana Marathon and Ultimate Flying Disc Tournaments. In the last two years, the company has also opened over 3000 ‘Silai Schools’ in the heart of rural India to empower rural women towards becoming self-reliant.


Usha International Limited is a trusted house hold consumer durables company with a turnover well over Rs. 2000 crores today. All the products including electrical kitchen appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components are marketed under the ‘Usha’ brand name. Building on its 75 year old heritage with the knowledge and vibrancy of today, the company has grown from strength to strength developing an infrastructure of 16 location offices, 60 company showrooms, 34 warehouses and 200 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, India, Usha has overseas offices in China and Srilanka. For More Information please visit


Source: Business Wire India


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