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Sony LIV Now Brings Multiple Options to Register and be a part of India’s Biggest Game Show – Kaun Banega Crorepati

May 6, 2014 - Mumbai, Maharashtra, India

  • For the first time ever, registration is now possible via multiple avenues - KBC Official App, Website, IVR and SMS
  • Engaging Campaign designed to create awareness and drive registrations
  • Campaign includes video promo, teasers and consumer engagement activities across web, social media and Sony LIV mobile application

Amitabh Bachchan hosted Kaun Banega Crorepati 2014 is back with a bigger and better package on Sony LIV. Multi-Screen Media (MSM)’s premium video-on-demand service, Sony LIV launches an integrated campaign with a focus to create awareness, drive registrations for the show and entice user interactions.
Sony LIV makes the registration process seamless by incorporating multiple avenues through which one can participate in the show. This season for the first time ever, aspiring contestants can register themselves for the game show via the free to download KBC Official Application or through the website. One can download the KBC Official App and register by sharing the correct answer, their age and gender.
Viewers can also catch up with episodes from earlier seasons of their favourite game show on the website or play the KBC game on the KBC Official App.
Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.
Speaking on the campaign, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network said, “Kaun Banega Crorepati is undoubtedly one of the most loved game show on television today. To make the registration process easier and for reaching out to larger contestants on all digital media, this year we have enabled registration through the KBC Official App and website, along with the regular mobile telephony method.”
The KBC Official App is available in app stores – iTunes, Google Play and Windows.
Log on to to view Terms and Conditions.
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.

Source: Business Wire India


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