Home » International News » 2014 » July » July 30, 2014 Collaborates with Satyug Gold to Launch a Range of Jewellery Designed by Shilpa Shetty Kundra

July 30, 2014 - New Delhi, Delhi, India, India’s largest online marketplace enters into a strategic partnership with Satyug Gold to launch a range of jewellery collection, designed by Shilpa Shetty Kundra, exclusively on the website. Through this partnership,, one of the biggest online shopping destinations for Fashion jewellery and accessories, will provide Satyug Jewellery Collection to its 25+ million users across 5000+ towns and cities in country.

Satyug Gold is a Gold Bullion & Jewellery company promoted by Bollywood actor and entrepreneur Shilpa Shetty Kundra, a reputable star who stands for trust, honesty and above all loyalty to her work.

Amit Maheshwari, VP – Fashion,, said, “Jewellery is one of the fastest growing categories within e-commerce. Satyug Gold is a renowned name in the business and we are extremely delighted to exclusively launch a range of jewellery collection, designed by Shilpa Shetty Kundra, for our 25 million+ users on the website.”

Speaking on the exclusivity with, Raj Kundra, CEO, Satyug Gold, said, “We are extremely excited about our partnership with With this partnership, we look at further strengthening our vision of making Gold and Jewellery accessible to every Indian household, as the portal gives us the platform to reach out to customers who are based at remote locations of the country. Shilpa has personally designed each piece and with a clear thought of making designer jewellery accessible to everyone.”

Speaking on the exclusivity with, Shilpa Shetty Kundra, Chairperson, Satyug Group said, I am happy to associate my company Satyug Gold with by exclusively launching my line of affordable Gold, Silver and Diamond jewellery on their platform. Snapdeal has a wide reach across segment of consumers and a large share of the jewellery ecommerce. Currently we are starting with close to 90 different designs and Snapdeal will have exclusivity to sell my products online. 

The collection will be available in 22k Gold, 18kt Gold with Diamonds and in Silver with Diamonds. Given the wide range, the jewellery collection has been designed to suits all kinds of customers and price points. Over 90 designs are being launched as part of this collection and are priced at Rs.1,999/- onwards.


Often referred to as the “Alibaba of India”, Snapdeal’s vision is to create India’s most trusted digital marketplace that creates life-changing experiences for buyers and sellers. In February 2010, Kunal along with Rohit Bansal, started - India’s largest online marketplace, with the widest assortment of 5 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With over 25 million members and 30,000+ sellers, is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. The company witnessed phenomenal growth in 2013-14, growing 600% from 2013 to 2014, making it the fastest growing e-commerce company in India, through its leadership the m-commerce revolution in India, with over 50% of its orders coming from mobile phones.

In its journey till now, Snapdeal has partnered with several global marquee investors such as BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, among others.

About Satyug Group

Satyug Group is a Gold Bullion & Jewellery company promoted by Bollywood actor/entrepreneur Shilpa Shetty Kundra, a reputable star who stands for trust, honestly and above all loyalty to her work and fans. Satyug in Hinduism is the "Yuga (Age or Era) of Truth", when humanity was governed by Gods, and every manifestation or work was close to the purest ideal and rooted in goodness. This era was also referred to as the "Golden Age”. Where a commitment was a commitment and was honored at any cost. That is exactly what our philosophy is at Satyug Gold. The company business can be divided into Precious Metals Refining and Affordable Designer Jewellery, Satyug Gold Coins and Gold Bullion. Satyug Group owns Auptag Refinery Pvt. Ltd. the name is short form of Gold (Au) Platinum (Pt) and Silver (Ag) that come together as Auptag Refinery Private Limited. This new state of the art precious metal refinery is set up at New-Panvel with a refining capacity of more than 1.5 tonnes/month. Satyug Gold brings to you a collection of Designer 22k Gold, 18k Diamond and Silver Diamond Jewellery exclusively designed by Shilpa Shetty Kundra. Shilpa will be designing regular new ranges for the company. Satyug Gold also sells its own specially Minted 24k 999 pure gold coins available at the very best prices. Available in 1 g, 2g, 5 g, 10 g, 20 g and 50 g weights.
Photo Caption: Satyug Jewellery collection available on

Source: Business Wire India


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