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Satyug Gold Announces a Strategic Partnership with Tara Jewels as its Official Jewellery Redemption Partner

September 5, 2014 - Mumbai, Maharashtra, India

Satyug Gold Pvt. Ltd has tied up with Tara Jewels Ltd. as their official jewellery redemption partner allowing its customers to redeem their gold in the form of jewellery in over 24 outlets all over India. The partnership will also allow Tara Jewels to sell Satyug Mera Gold Plan to its customers who can opt to take delivery in the form of jewellery from any of its Tara Jewellers outlets giving customers much better flexibility and transparency with its systematic gold accumulation plan.
Satyug Gold Pvt. Ltd is a Gold Bullion & Jewellery company promoted by Bollywood actor and entrepreneur Shilpa Shetty Kundra, a reputable star who stands for trust, honesty and above all loyalty to her work.

Satyug Gold Pvt. Ltd recently launched its latest Gold Plan “Satyug Mera Gold Plan” wherein customers can buy gold from just Rs. 50/- a day. A gold plan which comes with the guarantee from IDBI Trustees & Brinks as safekeepers, this gold plan is an absolutely safe and secure way to purchase gold.  It is the first gold plan in the market with complete transparency and at competitive pricing. Satyug Gold has tied up with some of the best regional commodity distributors to make gold accessible to every household and has a pan India presence.
Jewellery offered at Tara Jewellers caters to the modern Indian women. It houses an array of signature jewellery collections namely Myra, Eternia and Portico amongst others. The collection ranges, in diamond and gold jewellery,  from daily wear such as small necklace sets, chains, rings, pendants, bracelets, earrings, bangles to more occasion related exclusive designs.
“Commitment is our philosophy at Satyug and as promised we give you another 24 collection points where our customers can pick up their gold or even redeem their gold for Jewellery at any Tara Jewellers or Satyug Gold stores across India. I have partnered with Tara Jewellers because it is truly a company that stands for style and statement, a globally awarded listed company with a strong footprint in India run by a team of thorough industry professionals. Our customers will now have a much wider range of jewellery to choose from. Our focus has and will always be the customer and through this partnership with Tara it’s another step in the right direction. ” Says Chairperson Shilpa Shetty Kundra
With so many new regulatory hurdles in most jewellery schemes it becomes important to give customers flexibility backed by assurity and transparency. That is exactly what this partnership with Tara Jewels will offer all our customers who will now be able to redeem their accumulated gold in the form of jewellery at all Tara Jewellers stores across India. We continue to increase our footprint and focus on customer satisfaction and look forward to this association with Tara Jewels as strategic partners” Says Raj Kundra, CEO Satyug Gold
“Buying pattern of Indian consumers is changing, as customers now believe in purchasing wearable gold jewellery rather than merely investing. Partnering with Satyug Gold is a strategic move that we have taken enabling our customers to enjoy exquisitely crafted jewellery that is timeless yet affordable. ‘Satyug Mera Gold Plan’ will be lucrative for our customers with easy installment purchase, which can then be custom made into jewellery from Tara. With 24 company managed showrooms across 22 cities in Northern, Central and Western India, Tara Jewellers offers an extensive range of fine jewellery that caters to consumers across regions. We are very delighted to partner with Satyug Gold and are looking forward to a fruitful partnership.” says Vikram Raizada, Executive Director, CEO (Retail), Tara Jewels Ltd.
Satyug Mera Gold Plan (SMGP) is offered by Satyug Gold Pvt. Ltd. (SGPL) a Shilpa Shetty Kundra venture, to enable systematic accumulation of gold grams by customers for their personal requirements. SMGP enables customers to accumulate physical gold in small quantities on a monthly basis through the benefit of "Monthly Rupee Average Pricing". We have our own state-of-the-art gold refinery in India and are able to deliver the most competitive gold prices because of our direct mine to consumer setup.

Key Features of SMGP:
  • Buy Gold from just 1000/- a Month
  • No Lock in Period
  • No Storage Charges
  • No Hidden Fee’s
  • 100% Safe and Secure
  • Pure 24k Satyug Gold Coins

About Satyug Gold Pvt. Ltd:

Satyug Group is a Gold Bullion & Jewellery company promoted by Bollywood actor/entrepreneur Shilpa Shetty Kundra, a reputable star who stands for trust, honestly and above all loyalty to her work and fans. Satyug in Hinduism is the "Yuga (Age or Era) of Truth", when humanity was governed by Gods, and every manifestation or work was close to the purest ideal and rooted in goodness. This era was also referred to as the "Golden Age”. Where a commitment was a commitment and was honored at any cost. That is exactly what our philosophy is at Satyug Gold. The company business can be divided into Precious Metals Refining and Affordable Designer Jewellery, Satyug Gold Coins and Gold Bullion. Satyug Group owns Auptag Refinery Pvt. Ltd. the name is short form of Gold (Au) Platinum (Pt) and Silver (Ag) that come together as Auptag Refinery Private Limited. This new state of the art precious metal refinery is set up at New-Panvel with a refining capacity of more than 1.5 tonnes/month. Satyug Gold brings to you a collection of Designer 22k Gold, 18k Gold Diamond and Silver Diamond Jewellery exclusively designed by Shilpa Shetty Kundra. Shilpa will be designing regular new ranges for the company. Satyug Gold also sells its own specially Minted 24k 999 pure gold coins available at the very best prices. Available in 1 g, 2g, 5 g, 10 g, 20 g and 50 g weights.

About Tara Jewels Ltd:
Incorporated in 2001, the Tara Jewels Ltd is an integrated player from designing, manufacturing to retailing with manufacturing facilities and/or distribution offices in Australia, China, Europe, India and the United States. With a global footprint, the company is internationally recognized and is renowned as the second highest exporter by Gems and Jewellery Export Promotion Council (India) for studded jewellery from EPZ and EOU complexes for three consecutive years from 2006 to 2009. 
In 2010, Tara Jewels Limited introduced a retail store format under the brand name Tara Jewellers, where it now operates 24 company owned & company operated stores in 22 cities in North, Central and West India.
The company has recently bagged the award for ‘Luxury Retailer of the Year’ at the Star Retailer Awards 2013 and ‘Store Design of the Year’ by Economic Times Retail Awards 2013. Tara Jewellers strives to offer customer centric experience committed to international retail expertise with an aptitude for design excellence and creativity. For more information, please visit and join us on
Available at all Tara Jewellers stores in Ajmer, Amritsar, Allahabad, Baroda, Bhatinda, Dehradun, Delhi, Gwalior, Jabalpur, Jalgoan, Jodhpur, Kanpur, Kolhapur, Lucknow, Ludhiana, Madgaon, Mumbai, Nagpur, Panaji, Pune, Rajkot, Solapur

Photo Caption: Shilpa Shetty Kundra, Chairperson, Satyug Gold Pvt. Ltd and Vikram Raizada, Executive Director, CEO (Retail), Tara Jewels Ltd

Source: Business Wire India


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