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Sathguru Management Consultants Facilitates University- Entrepreneur Linkage in Assam

July 17, 2014 - Hyderabad, Andhra Pradesh, India

After enabling Meghalee Food Products adopt the technology of preparing meat and fish pickle from Assam Agricultural University (AAU), the Agricultural Innovation Partnership, yet again facilitated the adoption of this successful technology to JM Foods, a local enterprise in Assam. The chicken and fish pickle was commercially launched in Nagaon, Assam. Key delegates from AIP and AAU were present during the product launch. Speaking on the occasion, Mrs. Jerna Medhi, Proprietor, JM Foods, said, “We are very grateful to Agricultural Innovation Partnership & Assam Agricultural University for helping us in adopting this technology and in creating these pickles. The hands-on training we received from AIP program has benefitted us enormously”. 

Earlier this year, AIP facilitated a MoU between AAU and JM Foods. It was followed by a daylong training workshop to JM Foods, focusing on aspects like recipe, production process, hygiene, quality control, ingredient specification, regulatory aspects, food safety measures, labeling, pricing and product distribution strategy. A pilot batch of both chicken and fish pickle were prepared under the guidance of product developers from AAU during the workshop. “I must thank AIP for its support in creating a positive environment that motivates AAU faculty to develop innovative products and it has helped to change people’s perceptions about Agricultural Universities”, said Dr. M. Hajarika, Associate Professor, College of Veterinary Science. The training program was helpful in sensitizing JM Foods on various practices to be followed while manufacturing the products.

AIP-AAU’s successful development of fish & meat pickle has gained popularity in Assam since its technology transfer to local entrepreneurs earlier in 2013. Though these products were known to be popular among local consumers, a methodological consumer research done by Sathguru Management Consultants, the implementing partner of AIP, established the demand and hence commercial viability of the products. This motivated the developer and entrepreneur to adopt and commercialize the product.      

Meghalee Food Products, who adopted this technology in 2013, has gained good market share in Assam for the products. “These products have been in great demand ever since we launched it in the market. These pickles have a longer shelf life than similar products available in the market and have better nutritional value”, said Mrs. Meghalee Bora, Proprietor, Meghalee Food Products         

By looking at the popularity of the products, JM Foods decided to adopt this technology of manufacturing pickles from AAU, Jorhat. The ever growing demand for value added healthy and tasty food products has made it possible for numerous small entrepreneurs in growing their business and also provided employment opportunities for the local community.

About Agricultural Innovation Partnership 

Funded by the United States Agency for International Development (USAID), the Agricultural Innovation Partnership (AIP), comprises a consortium of Indian Agricultural Universities and land-grant universities in the US (Cornell, Illinois, Georgia, The Ohio State, Tuskegee, and UC Davis) and private sector partners that include Tata Chemicals Ltd and Sathguru Management Consultants Pvt. Ltd. AIP believes in fostering change in the capabilities of Indian universities to deliver innovative pedagogical practices and to maximize institutional impact by promoting holistic transformation in Indian agriculture. AIP fosters innovation ecosystems within the rural setup to maximize income and enhance sustainability. 

About Sathguru Management Consultants

Sathguru Management Consultants is a multifaceted advisory firm providing strategic, technological, functional and sectoral advisory services to an international clientele. With its global base in Hyderabad, India, Sathguru engages itself in technology management, strategic advisory, financial advisory, sector growth assessment, information technology solutions, capital markets advisory and brand affiliation management services.  Sathguru has pioneered creation of public-private partnerships for advancement of life science research, skill development and technology commercialization.

About Assam Agricultural University

Assam Agricultural University is the first institution of its kind in the whole of Northeastern Region of India. The main goal of this institution is to produce globally competitive human resources in farm sector and to carry out research in both conventional and frontier areas for production, optimization. It also aims at disseminating the generated technologies for the benefit of the food growers/producers and traders involved in the sector while emphasizing on sustainability, equity and overall food security at household level.

Source: Business Wire India


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