SUBWAY® Offers More of India on the Platter
May 26, 2014 - New Delhi, Delhi, India
A hot favourite of consumers looking for healthier options, SUBWAY® is adding new vegetarian Subs -- Mexican Bean Patty, Green Pea Patty, Chatpata Chana and Hara Bhara Kebab – to its current menu. The latest debutants in the SUBWAY® menu are prepared using a healthy mix of the best of local ingredients wrapped in freshly baked bread and topped with delicious dressings.
Mr. Manpreet Gulri, Country Head, Subway Systems India Pvt. Ltd., said, “There is a growing emphasis on eating right in order to maintain a healthier lifestyle. Subway works relentlessly to enhance the nutritional value of its offerings all the while adding flavourful cues to the taste. The delectable new sandwiches will help us connect with our consumers and grow as a glocal brand.”
Known for customization and low-fat Subs and salads, SUBWAY® aims to widen the choice for consumers, especially vegetarian. Keeping the Indian ethnicity in view, the sandwich chain has continually evolved its menu items to suit local taste and preferences.
“We recognize and respect a growing consumer tilt towards vegetarian food preferences. With the addition of these four new sandwiches, 50 per cent our menu will offer vegetarian choices. Our new television campaign is aptly called 'Rejoice in the choice' and plays up the delight amongst our customers,” said Mr. Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.
SUBWAY® presently operates 428 stores in India, spread across more than 70 cities.
For more information about the SUBWAY® chain, visit www.subway.com
Find us on Facebook India: https://www.facebook.com/SubwayIndia
SUBWAY® is a registered trademark of Doctor’s Associates Inc.
Milestones and Accolades
A. SUBWAY®, is the world's largest sandwich franchise, and with more than 41,000 restaurants spread over 106 countries, it is also the largest restaurant chain in the world.
- Indian Restaurant Awards organized by Franchise India
- SUBWAY® was declared the Best Quick Service Restaurant of the Year (2011)
- SUBWAY® was declared the Most preferred Quick Service Restaurant of the year Award (2012)
- In April 2013, SUBWAY® was ranked as the number one Worker Lunch Spot based on expense receipts from the first six months of the year by Certify (an expense report management software company)
- In April 2013, research firm Millward Brown ranked SUBWAY® as the chain with the #1 Greatest Growth in Brand Value
Source: Business Wire India