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Ruby on Rails to the Rescue to Revolutionize the Australian Apparel Industry

March 25, 2014 - Pune, Maharashtra, India

Brandscope Pty. Ltd, an Australia-based company focused on building cloud-based B2B platforms, partnered with Josh Software, a recognized expert in building Ruby based solutions, to build a cloud-based B2B platform solution to streamline and maximize the selling process for suppliers and agents to independent fashion and Action Sports web retail brands, both in Australia and overseas. This platform offers an exclusive and dynamic online tool wherein a retailer can place order and buy brands by using the online catalogue of the supplier in real time. Retail manufacturers can use this platform to manage brands, suppliers and retailers with a greater efficiency by showing an array of products to retailers, select products, and place orders in one go. This online platform aims to reduce the logistical timelines between the three entities and ease business transactions in this sector. Understanding the magnitude of the solution for the retail industry in Australia, the Australian Government supported this initiative to build a Ruby on Rails framework solution for the cloud-based online platform.
Having worked on projects around the world to provide Rails framework online solutions, Josh Software readily took the challenge to build a dynamic Internet solution to support the Australian Apparel & Fashion Industry. Originally, the project started in 2010, but after attempting to build the solution with other frameworks, Brandscope finally approached Josh Software to build the solution in the Ruby language. After getting under the skin of the requirement, the Josh Software team decided to reengineer the entire code and was able to turnaround a high performance solution within 5 months allowing the project to go live on the scheduled date with more than 10,000 catalogue items. The solution endowed the online platform with a flexible and innately scalable environment.
Speaking on their working with the Josh Software team, Simon Blockey, Managing Director, Brandscope said, “Being able to reduce the time and travel logistics between the supplier, retailers and agents and easing the business transaction process was an important aspect of our portal. Moreover, we knew that if we could get this solution right, it could definitely take the retail and wholesale industry in Australia to the next level. We are grateful the Australian Government also recognized its importance and decided to support this project. Working with the Josh Software team was truly a great experience. Although we were hesitant of delivering the solution on time when they decided to reengineer the entire solution, they were not only able to deliver an incredible solution, but on time! We look forward to more opportunities to work with their team in the future."
Gautam Rege, Director, Josh Software added, “This project was exciting due to the challenging constraints in terms of time and expectations we were dealing with. Hats off to our team, that we were able to deliver a great solution in a quick turnaround. The Brandscope team definitely played a role in creating this solution. It was truly a partnered solution delivered in time and as per expectation. A great experience out and out!”
Customers who have adopted this solution are already capitalizing on the benefits, as testified by Mr. Dougall Walker, CEO, Volcom Australia, “The primary motive to adopt a new platform was to streamline the sales process and associated expenses in an effort to make more efficient use of internal resources. We’ve now launched four releases on the platform, constituting some AUS$4.5 million in wholesale sales and also reached a historical milestone in releasing our latest line without a printed catalogue. Further to this, I’ve introduced and reviewed the system with our US and European entities and received very positive feedback. Having held senior positions in leading companies like Billabong and FireWire Surfboards, I’ve experienced firsthand, the inefficiencies of the wholesale fashion industry and view the Brandscope concept as a fabulous opportunity to streamline the way we do business.”
The delivered solution features high resolution photography and video, concise product descriptions, buy plans, PDF catalogue automation, live social networking and ratings systems to mimic the traditional “touch n feel” sales process and create a 24/7 on-line showing experience for the Retailer. Josh Software looks forward to continue to work on such challenging solutions going forward. 

Source: Business Wire India


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