ProSiebenSat.1 Group: Major Investment Into Mobile Games Business
March 18, 2014 - UnterfÃ–hring, Germany
The ProSiebenSat.1 Group is strengthening its games business by acquiring the online and mobile games publisher Aeria Games Europe via its subsidiary ProSiebenSat.1 Games.
The agreement covers all international game licenses for PC and certain successful mobile games licenses outside of Asia. The vendor is Aeria Games Europe's parent company, Aeria Games & Entertainment, Inc. in the USA.
Following the takeover, ProSiebenSat.1 will combine the games operations in Berlin. The new company SevenGames publishes its games in 35 countries, amongst others in Europe, the U.S.A., Canada, Brazil and Argentina. SevenGames will be led jointly by Pascal Zuta, CEO Aeria Games Europe, and Tung Nguyen-Khac, CEO ProSiebenSat.1 Games.
Instantly becoming the Top 3 publisher in Europe, SevenGames serves a strong and growing community of 77 million gamers worldwide. By end of 2014 the extended portfolio of online and mobile games will include 40+ titles. Next to PC online games, Mobile Games for a mid-core and casual audience will be a key growth driver of SevenGames with more than 15 games published in 2014 alone.
Complementary Strengths in Sourcing, Marketing and Monetization
SevenGames will combine the strengths and assets of two well-established companies in the Free-to-Play-market. Whilst Aeria Games offers outstanding expertise in game monetization and sourcing power, ProSiebenSat.1 Games contributes its full capabilities in trans media marketing and high quality customer acquisition. Backed by a leading TV media and digital powerhouse in Europe the company looks at an outstanding track record including TV, online and mobile performance marketing.
“Next to Online Games, we strongly believe in mobile devices as the new relevant platform for successful Free-to-Play entertainment,” says Tung Nguyen-Khac, CEO ProSiebenSat.1 Games. “We are excited to strengthen existing and build new relationships with developers and publishing partners bringing their online and mobile games to millions of players to the Western world.”
The acquisition of the European subsidiary is subject to approval by the responsible cartel authorities.
About ProSiebenSat.1 Games: ProSiebenSat.1 Games GmbH (PSG) is ProSiebenSat.1 Media AG’s games company. As a leading publisher, PSG focuses on the licensing and distribution of online and mobile games and acts as a strong digital distribution partner for the gaming products of premium partners all over Europe. Since January 2012, PSG has been the exclusive partner of Sony Online Entertainment in Europe for several of the US games development studio’s online games, including the major games blockbusters DC Universe™ Online and PlanetSide® 2. In addition, the company caters to the increasing number of mobile gamers of all ages, for example with “RAN Real Boxing by Felix Sturm” and “Heroes War,” which entered the iOS charts at number 2 immediately upon release.
CONTACTS : ProSiebenSat.1 Games GmbH A subsidiary of ProSiebenSat.1 Media AG Christian Beer Lead Int. Public Relations Manager Tel. +49-(89)-9507-8134 Fax +49-(89)-9507-98134 firstname.lastname@example.org www.prosiebensat1games.com
Source: Business Wire India