The Philippines Says “Thank You” to the World
February 6, 2014 - Manila, Philippines
On 8 February 2014 at 4:40am Manila time, exactly three months after Typhoon Haiyan hit the Philippines, the country will launch a global campaign expressing its gratitude to the world, having received an outpouring of support following the devastating effects of the typhoon.
In a show of appreciation, on February 8, the Philippines will launch a global "Thank You" campaign around the world to express its gratitude for the outpouring of support following the devastating effects of Typhoon Haiyan which hit three months ago. Using eye-catching images like this, and through social media, the Philippines encourages everyone to use the hashtag #PHthankyou to continue sharing their support and appreciation. (Photo: Business Wire)
Triggered by an overwhelming sense of appreciation, which has been strongly expressed in social media – for example, #PHthankyou, this groundswell of gratitude is captured in a Thank You campaign created by Filipinos from all over the world. Depicting different ways of expressing their heartfelt appreciation, various messages and images in social media showed the world that foreign support and encouragement has made, and continues to make, all the difference in the country’s ongoing rehabilitation and rebuilding efforts.
Hoping to ensure this gratitude is received by everyone, the Philippine Department of Tourism has crafted a thank you message displayed through print ads and billboards in iconic places across the world, specifically:
- Times Square, New York, US
- Piccadilly Circus, London, UK
- Potsdamer Platz cor. Leipziger Platz, Berlin, Germany
- Lafayette Mogador, Paris, France
- Shibuya Crossing, Tokyo, Japan
- ION Orchard, Singapore
- Yonge-Dundas Square, Toronto, Canada
- Darlinghurst, Sydney, Australia
- Paiknam Building, Jung-gu, Seoul, Korea
All the people across the globe who have expressed sympathies and who have extended support, financial or otherwise, are invited to witness this message of appreciation from the Philippines and help share the country’s profound gratitude to the rest of the world. Using the hashtag #PHthankyou, people around the world can continue to share their support and appreciation.
About the Philippine Department of Tourism: The Philippine Department of Tourism is the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.
MULTIMEDIA AVAILABLE :
CONTACTS : FOR UNITED STATES: Mitchell Communications Group Sam Curly, 415-505-9064 Sam.Curley@mitchcommgroup.com or FOR CANADA: APEX PR Diane Bégin, 416-934-2116 firstname.lastname@example.org or FOR AUSTRALIA: Closer Communications Tatiana Marchant, +61 410 655 020 email@example.com or FOR UK: Shine Communications Luke Bliss, 0207 100 7100 firstname.lastname@example.org
Source: Business Wire India