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Paytm’s Marketplace Adds Two New Categories – Mobile Phones and Cameras, to Its already Existing Portfolio

May 6, 2014 - New Delhi, Delhi, India

Paytm, India’s largest mobile commerce platform offering online recharges, bill payments and mobile marketplace today announced the launch of two new categories to its marketplace: Mobile phones and Cameras.  Paytm’s marketplace will now offer a wide variety of mobile handsets and camera brands. The Paytm app is currently available across Android and iOS app stores. Over 6 million people have already installed the mobile app and it is among top 3 shopping apps in India on Google Play Store.

All popular mobile brands, from entry level to premier ones are available on the platform including brands like Samsung, Apple, Nokia etc. Patrons can also buy the recently released phones like Samsung Galaxy S5 and Micromax Canvas Doodle 3 at attractive price points from Paytm’s marketplace. They are also running a lowest price challenge on select handsets. In the Camera category, the top 10 brands including Sony, Canon, Nikon, etc. offering over 900 models ranging from point-and-shoot to SLRs are available. The app will also enable customers to enjoy benefits like Rs.500 cash back facility on select mobile phones.

Deepak Abbot, AVP, Paytm said, “Paytm’s mobile marketplace has been doing exceedingly well since its very inception in February this year. The idea behind introducing the two new categories is to offer more choices for our consumers. Mobile phones and cameras are undoubtedly very popular amongst today’s shoppers. We will continue to add more products in the mobile and camera category to make it a comprehensive catalogue, on a single platform. We aim to reach out to more and more people with best-of-breed products coupled with exciting offers.”

Paytm mobile marketplace brings over 250 merchants with over 1,00,000 items for users on one mobile platform. It also offers an interesting feature of allowing bargaining between the merchant and buyer through a text messenger. Some of the categories already available on the marketplace are Apparels, Footwear, Accessories, Eyewear, Jewellery, Lingerie & Sleepwear, Curtains, Art Décor, Kitchen Accessories, Bed sheets & Bedroom Accessories, Pen drives, Sports & Fitness. Paytm is chasing a target of over 1mn transactions a day on it platform.

About Paytm:

Paytm is India’s largest mobile commerce platform. Paytm started by offering mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps. In short span of time Paytm has scaled to over 7 Million orders a month.

Paytm is consumer brand of India’s leading mobile internet company One97 Communications. One97 investors include SAIF Partners, Intel Capital and SAP Ventures.

Source: Business Wire India


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