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Panasonic Introduces Innovative Play Life Features with Its Latest Quad Core Smart Phone P31

March 6, 2014 - New Delhi, Delhi , India

  • Panasonic uncovers innovative ‘Play Life’ features with its latest launch of12.7cm (5) Quad core Smart phone P31
  • Panasonic’s Quad core smartphone P31 comes pre-bundled with freebies offer of Rs.10,399/-

Delivering on its promise of presenting its consumers with the most innovative and advanced products, Panasonic, the global leader in consumer technologies, today unveiled its latest smartphone- P31. This latest offering from the company is developed in-line with the brand’s promise & tag line “Play Life, Ur Way” showcasing its proficiency to innovate and offer its customers with unique software & hardware based features specifically designed for the Indian market.
Panasonic P31 is the latest addition to “P” series of smartphones dedicated to the Phablet category. P31 is 12.7cm (5), 1.3GHz Quad Core smartphone, running on AndroidTM 4.2.2 (Jelly Bean) with 8MP Full HD capable Autofocus camera & 2000 mAh battery. The smartphone will be available to consumers in India from the second week of March, 2014, at the best price of Rs.11, 990.
With the launch of the Panasonic P31, the company will be introducing its “Play Life” bouquet of features giving the customers a customizable user experience, where smartphone understands gestures, organizes users music library, let’s one multi-task while watching videos, switches the smartphone modes to ensure that one never runs out of battery& many more.
Expressing his pleasure on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said “Our mobile devices are an extension of our personality and the focal point of our lives. With an increase in consumer awareness today, one’s lifestyle can be safely assumed to be a mobile lifestyle. The Panasonic P31, with its bouquet of smart and efficient ‘Play Life’ features, will help you ease and simplify your life, while offering the best of innovative technologies, enabling you to be on the move.” 
Innovation enhanced through Applications & Design
Panasonic with its latest smartphone launch introduced “Play Life” UI with four core innovative features where the smartphone understands Gestures with its “Gesture Play”, draw-to-unlock gesture based feature, lets you multi-task while you play videos, with its innovative “Pop-i Player”, organizes music with “Music café” & switches battery use modes with its “Ultimate Saver” feature.
Panasonic also introduced the “Heat-Sink” design based feature for maintaining device temperature through controlled heat dissipation which is a major concern nowadays, as we see a huge increase in heating-up of devices due the increase in the CPU clock speed & multimedia usage.
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About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at

About Panasonic India

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Mobile Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security Solutions. The company currently has a workforce of about 12,500 in India. For more information on the company and the Panasonic brand in India, please visit

Note to Editors:

About Panasonic P31 Smartphone
Play Life, Ur way.
Panasonic P31 –The newly launched smartphone comes with smart Quad Core processor clocking 1.3GHz.Panasonic P31is a Dual SIM Android smartphone, sporting 12.7cm (5) FWVGA display with ultra oleophobic coating& contour edge design for easy handling.

Running on Android 4.2.2, Jelly Bean, it uncovers Panasonic “Play Life” UI where the smartphone has in-built capability to understand Gestures with its “Gesture Play”, a draw-to-unlock gesture based feature, it also lets you multi-task while you play videos, with its innovative “Pop-i Player”, organizes music with “Music café” &it also switches battery use modes with its “Ultimate Saver” feature.

To add to the consumer delight this new device comes with a Freebie offer of Rs.10390.
P31 is priced at Rs. 11,990.
Panasonic P31 is available in Bluish Black & Pure White colors
 Key features of P31:
DUAL SIM Dual SIM(Standby), Micro SIM
OPERATING SYSTEM Android™ 4.2.2 (Jelly Bean)
MEMORY 4GB ROM Expandable up to 32GB
CAMERA 8 MP Auto Focus with LED Flash Back Camera
Video Playback: upto FHD;  Video Capture: 1080p FHD@30fps
VGA Front Camera
SENSORS G-Sensor, Light Sensor, Proximity sensor, E-compass
AVAILABLE COLOURS Pure White & Bluish Black
DISPLAY & RESOLUTION 12.7cm(5) FWVGA 480 x 854 pixels
DISPLAY PROTECTION Ultra Oleophobic coating
CONNECTIVITY GSM Quad band 850/900/1800/1900 ; UMTS 850/1900/2100
HSPA+ 21Mbps Downlink ; 5.76 Mbps Uplink
802.11b/g/n; Wi-Fi Hotspot; Bluetooth 4.0 ™
Talk time: 13h (2G) / 9h (3G) ; Standby time:650h (2G)/600h (3G)
AUDIO & FM HD Voice; FM with RDS

Source: Business Wire India


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