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The MobileStore Launches ‘The MobileStore Lounge’ in Mumbai – High Street Phoenix and Phoenix Market City

April 28, 2014 - Mumbai, Maharashtra, India

The MobileStore launches the first ever smartphone destination, The MobileStore Lounge in High Street Phoenix and Phoenix Market City, Mumbai. Mobile technology is ever changing and can be confusing and complicated at times. It brings a host of features, of which only a few are understood and a fewer are used!  A place that makes technology easy, The MobileStore Lounge is a unique state-of-the-art concept store introduced by The MobileStore Limited, pinned as the future of mobile retailing. A place that makes technology easy, The MobileStore Lounge, is a one stop Smart Phone shop that provides, multi brand handsets, tablets, complimenting accessories and brand experience zones all under one roof. It showcases ‘live experience’ to bring out the power of technology for everyday consumer use.

Located in the most iconic places in Mumbai, at The Phoenix Mill Compound – Lower Parel and Phoenix Market City - Kurla, The MobileStore Lounge makes it easy to browse, choose, use and pay for Smart phones and tablets with the help of Brand experience zones where devices from brands like Samsung, Nokia, HTC, Sony and Apple are displayed in each brand experience zone. The lounge boasts of the first ever phone OS agnostic Data Transfer Dock facility absolutely free. So you can transfer data from one phone to another without any worries.
A hand-picked team of intensively trained Tech Buddies from internal The MobileStore force as well as external sources, who have extreme comfort with gadgets, conduct live experiences and bring alive usage of smartphones to the customers. They are not the conventional sales staff but they are Tech Buddies. The MobileStore Lounge is the first ever store with complimenting accessories for each phone placed below the phone. So a customer doesn’t really need to look around what compliments his handset.
Commenting on the lounge format, Mr. Himanshu Chakrawarti, CEO - The MobileStore Limited says, “The MobileStore Lounge is a unique experience and moves beyond live display into the realm of actual larger than life experience. With technology elements, live features and very friendly & intensively trained Tech Buddies, the experience of the Lounge is aimed at making the consumer at ease with technology.”

About The MobileStore:

The MobileStore India’s largest mobile telephony retailer provides one stop mobile solution shop that provides, multi brand handsets, tablets, accessories, connections, repairs, easy EMI solutions and VAS, across its 800 outlets in 100 plus cities, thus covering every major town in every state across India.
The MobileStore launched India’s first next generation store ‘The MobileStore Lounge’ at Delhi NCR - Connaught Place, Saket,Near GIP Mall – Noida; Phoenix MarketCity, Viman Nagar- Pune,Indiranagar– Bengaluru and Ballygunge- Kolkata and opening soon at Inorbit Mall- Mumbai , Baroda and Jayanagar- Bengaluru. The MobileStore lounge- a smartphone destination, is the place that makes technology easy! It maximizes ‘live experience’ of smartphones to bring across the power of technology for everyday consumer use! With technology elements, live features, India’s first android zone and very friendly tech buddies, the experience of the Lounge is like no other.
The MobileStore caters to the Indian consumer‘s choice of the widest range of mobile phones with exciting offers. The MobileStore offers complete telecom solutions right from purchase of handsets, data cards, connections to post purchase services like Theft Insurance, Extended Warranty. It also offers wide range of accessories to choose from.

Photo Caption: (From left to right) Mr. Himanshu Chakrawarti, CEO- The MobileStore Ltd; Mr. Alok Gupta, CEO – Essar Retail; Prashant Ruia, Director – Essar; Dr. Haseeb Drabu, Economic Advisor- Essar

The MobileStore Lounge launched at Phoenix Mills, Lower Parel- Mumbai

Source: Business Wire India


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