Home » International News » 2014 » September » September 3, 2014

Mobile Marketing Association Announces Finalists for Third Edition of the MMA SMARTIES™ India 2014

September 3, 2014 - Mumbai, Maharashtra, India

The Mobile Marketing Association (MMA) Asia Pacific (APAC) announced today the finalists for the third annual MMA SMARTIES™ India Awards 2014. The shortlist, across 21 categories, features over 65 entries from across India.
In their 10th year globally, the SMARTIES™ Awards are the only global recognition programme devoted to celebrating the best work in all aspects of mobile marketing– innovation, creativity and leadership. Over 60 brands and agencies participated in this year’s awards, while leading brands such as Hindustan Unilever Limited, Mondelez, Colgate, Tata, P&G, Hyundai, Nokia, Coca Cola etc. feature prominently in the shortlist.
A complete list of this year’s finalists can be obtained at
“Things in the mobile marketing space are only getting more exciting, providing more opportunities for brands to get closer to their customers,” said Mr. Rohit Dadwal, Managing Director of MMA APAC. “The response that we have received this year is very encouraging and demonstrative of the growing potential of mobile marketing in India. The platform provides a good opportunity for professionals and students representing varied industries to obtain insights into breakthrough mobile strategies adopted by brands and agencies.”
The shortlist was determined by a pre-screening council of senior brand marketers as well as advertising executives through an online rating process. The shortlist includes creative mobile marketing campaigns in India and spreads across sectors like telecommunication, sports, social media, healthcare, travel, banking, and sports.
The esteemed Jury will gather in Mumbai this week to discuss debate and vote for the final winners under the guidance of Jury Chairman Mr. Sam Balsara, Chairman and Managing Director, Madison World.
“Brands and marketing strategies are increasingly adopting a mobile-first approach and the competition in innovation and creativity is only getting tougher,” said Mr.Sam Balsara. “In such an environment, it gives me immense pleasure to lead the mobile marketing conversation with my colleagues and friends from the industry, as well as review and celebrate some of our country’s best campaigns.” 

Winners of the MMA SMARTIES™ India 2014 Awards will be announced at a Gala Dinner on Friday, September 11 2014 at The Palladium Hotel, in Mumbai, following the MMA Forum (India), which also takes place on the same day. For more information on both events, please visit, please visit

About the Mobile Marketing Association (MMA)

The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, MondelÄ“z International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit

About exchange4media Group

exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.
Today, exchange4media is a single stop information platform for the entire industry. Be it news, views, analytical information, in depth analysis of events or trend forecasting, exchange4media publications have credibility and loyal following.
The publication house is physically present in five locations: Delhi, Mumbai, Kolkata, Bangalore and Chennai. Presently there are five titles in its portfolio: namely PITCH, Impact, Franchise Plus, Realty Plus and Over the next year exchange4media plans to launch more niche titles and expand outside India too.
The exchange4media group has recently acquired India’s oldest and premier business magazine Businessworld. For further details, please visit

Source: Business Wire India


Comment on this story