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Max India Foundation Conferred with the Golden Peacock Award for Corporate Social Responsibility for the Third Year in a Row

January 20, 2014 - New Delhi, Delhi, India

Max India Foundation has won the Golden Peacock Award for Corporate Social Responsibility (CSR) for 2014, in the 'National Awards' category for third time in a row. The Awards were presented today by His Excellency Shri Nikhil Kumar, Government of Kerala at the 8th International Conference on Social Responsibility, being held in Bengaluru. Mrs. Mohini Daljeet Singh, Chief Executive, Max India Foundation received the award on behalf of Max India group. Mr. P Dwarakanath who is a trustee of the Max India Foundation was also present at the awards ceremony.
Sharing his thoughts on Max India Foundation (MIF) receiving the award, Mr. Analjit Singh, Chairman, Max India Ltd. and Chief Patron, Max India Foundation said, “The intent to serve the community - ‘Sevabhav’ lies at the core of Max India. We are honoured that our efforts in this direction are been acknowledged and appreciated by the prestigious Golden Peacock Awards for CSR consistently for past 3 years. The Max India group considers itself fortunate to be able to make a positive difference towards mankind and assume it to be our duty to serve the needy…”
Max India Foundation spearheads the CSR initiatives of the Max India Group entities. The Foundation has been working relentlessly in the areas of healthcare, immunization, and environment in its endeavour to improve the quality of life. MIF operates across the country in association with Max India Group companies and closely involves all employees of the Group. Since its inception in 2008, MIF has been able to make a difference to the lives of nearly 5 lakh people across more than 292 locations across India.
Mrs. Mohini Daljeet Singh, Head, Max India Foundations said, “I am honoured to be back at this stage to represent Max India Group once again. Year on year our association with Golden Peacock Award has strengthened and they have motivated us to work effectively across the length and breadth of India. Max India Foundation is delighted to receive this prestigious recognition yet again this year and I am sure that this award with inspire all at the Max India Group to continue serving those around us, who are less privileged." Max India Foundation was one of the thirteen organizations to be awarded the National Awards. There were 181 entries this year and the evaluation is a rigorous three tier process. The Awards are judged by a jury under the chairmanship of Honourable Chief Justice Bhagwati, former Chief Justice of India. 
Keeping company with MIF were winners such as Mahindra & Mahindra Ltd, IDBI Bank Ltd, Yes Bank Ltd, JK Lakshmi Cement Ltd, all organizations which started their social service journey decades back.
The Golden Peacock Awards for Corporate Social Responsibility are awarded for the 'Global Awards' and 'National Awards' categories. The Golden Peacock Awards aim to stimulate organisations to rapidly accelerate the pace of stakeholder-oriented improvement processes. Its primary objective is to encourage competitiveness in corporate governance and corporate social responsibility. Golden Peacock Award for CSR was instituted in 2002 and is now recognised worldwide as the hallmark of corporate excellence because of the independence, integrity, transparency and thorough and open application process.
Over the years, Max India Foundation has partnered regularly with reputable NGO's such as CanSupport, SOS Children's Village, Manav Seva Sannidhi and Chinmaya Mission to undertake initiatives like pan India immunization programme, surgeries for underprivileged, artificial limb and polio calipers camp, multi-speciality camps, blood donation camps, on board rail operation theatre - Life Line Express, 'Clean Delhi Clean Yamuna' campaign, support for disaster relied victims amongst others.
About Max India
Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mitsui Sumitomo Insurance, Japan; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business  Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Speciality Products for the packaging industry through its SBU Max Speciality Films.

The Group’s businesses have built commanding presence in their respective sector, through a total customer base of nearly 6.8 million, over 300 offices spread across India and a people strength of 60,000 persons. The flagship company Max India Limited is a widely held public ltd company, listed on the BSE & the NSE. Mr. Analjit Singh, Founder & Chairman, is the lead shareholder in Max India with over 39% holding. Other leading shareholders in the company include some of world’s best Institutional Investors, such as Goldman Sachs, International Finance Corporation, Washington (IFC), Temasek Holdings. 

Source: Business Wire India


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