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Manforce Condoms Launches a New TVC Ad Campaign on World AIDS Day


December 2, 2014 - New Delhi, Delhi, India

Manforce Condoms, a brand by Mankind Pharma Ltd., launched its brand new TV Commercial for Manforce More Time condoms on World AIDS Day. Talking about the campaign, R.C. Juneja, Chairman, Mankind Pharma Ltd., said, “As a brand, Manforce Condoms promotes safe sex and taking this belief further, we thought we won’t find a better occasion than World AIDS Day, to launch the campaign for our new TVC.”

The campaign objective this year is ‘Try something new’, hence the TVC, featuring brand ambassador - Sunny Leone, is shot outdoors, at an exotic beach location.



​HIV is one of most malicious challenges that India is facing, and it is the call of the moment to make people, primarily the youth, understand the importance of safe sex. Manforce Condoms, being a youth oriented brand, is taking the communication against HIV AIDS to the last mile across their social media channels too.  

“Even on social media, we are running a rigorous campaign, promoting safe sex on our Facebook page with different creative approaches. Our focus is not just promoting our product, but we also ensure to do our bit as a socially responsible brand by communicating in the language and tonality that the youth would understand”, says R.C. Juneja.

Manforce Condoms is also the largest selling brand in its category.

Follow Manforce Condoms on social media here: https://www.facebook.com/ManforceIndia

About Mankind Pharma Ltd.

Mankind Pharma, amongst the top 5 Pharmaceutical companies in India, with an employee base of more than 10,000, is heading towards a turnover of Rs. 3500 crores.

Mankind takes great pride in the success achieved through their products ranging from Pharma to OTC and FMCG brands like Unwanted 72, PregaNews, Adiction, Gas-O-Fast, Manforce Condoms, Manforce Tablets , Manforce Staylong gel , Kaloree-1 and their new product Heal-O- Kind.

Mankind operates in 11 overseas destinations across Asia, Africa, South-East Asia and Gulf countries. With their next focus on competitive markets of Commonwealth Independent States, they will soon be initiating their operations in regions like Uzbekistan and Tajikistan.

The brand aspires to aid the community in leading a healthy life through two parallel objectives: formulating, developing and commercializing medicines and delivering affordable and accessible medication that satisfies urgent medical needs.

Photo caption: R.C. Juneja Chairman, Mankind Pharma Ltd.

Video caption: Try Something New: Manforce More Condoms
 

Source: Business Wire India

BusinessWireIndia

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