MANGO’s High Street Fashion Now on Myntra.com
July 21, 2014 - Bangalore, Karnataka, India
Starting August 2014, Myntra.com will offer over 800 styles for women starting from as low as INR 700 for basics going up to INR 16,000 for limited edition collections. The women's range would include everyday wear as well as office staples such as shirts, suits and tops along with a huge variety of dresses as part of their evening wear collection. Additionally, ‘H.E. by MANGO', the range for men and MANGO Kids, will be available on the portal later this year. With this alliance, MANGO will leverage Myntra.com’s vast shopper base and reach across India to strengthen its presence in one of the fastest growing retail markets in the world.
Mango has been at the forefront of the fashion retail revolution and the brand has almost become synonymous with the term, ‘fast fashion’. Dressing up the modern, urban women for her daily needs has been MANGO’s winning formula.
Jaime Mur, MANGO Country Manager for India, South Korea, Japan and Sri Lanka: “It is a pleasure for MANGO to extend its footprint in India through MYNTRA.COM. We believe this long term partnership will bring both MANGO and MYNTRA to a new level in the always exciting India fashion market. Our strong ties will be beneficial not only for fashion conscious woman in India but also for men and kids soon since we are planning to bring our other lines H.E. by Mango and MANGO KIDS during 2014.”
Commenting on this partnership, Ashutosh Lawania, co-founder, Myntra said, “As India's leading e-commerce platform, it made perfect sense to add MANGO to our existing international brand portfolio which represents style, quality and high fashion. We are thrilled to partner with this global high street fashion brand which already has a loyal fan following in India."
He further added, "With this association, fashion conscious consumers will soon be able to access the widest collection of the latest Autumn/Winter’14 styles from MANGO right at their doorstep.”
Earlier this year, Myntra.com partnered with famous international brands like Desigual, 883 Police, Scotch & Soda, Supra, Jansport etc to offer exclusive collections to Myntra shoppers across the country. Today, Myntra also offers collections from world renowned designers like Anita Dongre, Rakesh Pratap Singh, Manish Arora and exclusive designer wear from Stylista.
MANGO is Spain’s second largest exporter of women’s fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent a calling card for the brand and create a dynamic image in accordance with the personality of its customers.
MANGO currently has a total of 2,700 stores in 107 countries worldwide.
Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 650 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 50 million visits every month and services over 9,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash On Delivery and 30-day Exchange/Return policy, Myntra.com is today the preferred shopping destination in India.
Source: Business Wire India