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Launch of World-Renowned Consumer Goods Fair, Ambiente India, Attracts Domestic Home Fashion Buyers from across India

July 11, 2014 - Mumbai, Maharashtra, India

The first edition of Ambiente India, the new international offspring of the world’s most important consumer goods trade fair, closed its doors on 21 June at Pragati Maidan with an impressive visitor turnout. Even the sweltering Delhi heat failed to reduce the fervour for this grand launch, as the event saw 6525# trade visitors over its three day course.
Ready for the Indian buying season, leading companies from India, Germany, Japan and Sri Lanka chose this platform to present their inspiring art pieces and home décor solutions for 2014-15. With the fair’s strategic coupling with Heimtextil India - the world’s leading home furnishing and textile event, combined with the platform’s pure business-to-business structure, the event established a firm position as a sourcing destination for the domestic home fashion industry. 
Exciting collections by Jade Exports, Hide Fashion (Apparel Merchandising Co. Pvt Ltd), Princeware International Pvt Ltd, Jaipur Rugs Co Pvt Ltd, N. Ranga Rao & Sons, Linc Writing Aids Pvt Ltd, Asian Handicrafts Pvt Ltd, LTS International, Ritterwerk GmbH attracted massive visitor attention and were some of the key highlights of the fair.

Show praised for providing exposure amidst the right target audience

Glad that the show was finally making its debut in India, Mr. Rituraj Sharma, Vice President – Consumer Products, Borosil Glass Works Ltd said: “We have been a part of Ambiente for a very long time. Apart from developing good contacts, it is a great place to know what’s happening in the industry. We had the same kind of experience at the Indian edition of the show and got excellent leads. Inquiries generated at Ambiente are bound to result in good business. I am sure we will take part in the next edition of the show.”
Repeat participants from international editions of the fair to first-time domestic participants, both set of exhibitors appreciated the show’s potential to bring their target clientele to the show. Highly pleased with their participation, Ms. Aditi Sharma, Designer and Partner, Gomaads said: “Ambiente India has brought to Gomaads the right kind of exposure. Being a newcomer, we are happy with the reception we have received for our products. The visitors are very excited about having our products at their retail stores and shopping websites from all over the country. We have also met a lot of interior designers and architects at the floor who were interested in our products.“

Reflecting the same sentiment, Mr. Subhash Gujar, CEO, Opal Luxury time Products Ltd said: “We joined Ambiente India for its pure business-to-business focus, and the visitors profile has definitely matched with retail stores and volume buyers. We have already signed a good number of deals and are looking forward to a lot more after the fair gets over.“ 
Winners India Pvt Ltd who decided to launch their brand Varun at the show to gauge the Indian market response before their products hit the stores, was also impressed with the quality of visitors. When asked for feedback, Mr. Rajesh Shettigar – VP, International Marketing said: “We have had a wonderful experience at Ambiente India. The team to begin with was very helpful and supportive throughout the process and the fair is one that cannot be missed for its target audience as well as the marketing platform that it gives us. We are very happy and will be there again next year.“

Enthralled by the range of collections and home decor solutions on display, visitors agreed that Ambiente India has the potential to dictate Indian home decor trends and design innovations. Among them were Ms. Bina, an interior designer visiting from Andhra Pradesh who said: “The interior décor segment always has new arrivals and with different companies showcasing their newest collections here, Ambiente India is surely a place to identify the latest product trends. Brands here are interesting to source from with many new comers, which makes it viable for the Indian Interior Décor segment.“
Future Retail Ltd, India’s leading retailer that operates multiple retail formats in both value and lifestyle segment also chose to visit the co-joint fairs to plan their pre-festive retailing. When asked for feedback, Ms. Sheetal Shah, Assistant Manager – Design noted: “We came to source for Home Furnishings and Décor for our retail outlets, and have found a good mix of Home textiles and Interior Décor. We were very impressed with the products on showcase by some of the international brands present here. The ideas and concept of complete home decor solutions were very interesting.“

Mr. Chandrakant Pavadahi, an interior designer from Delhi was of the opinion that Ambiente India was a notch above other shows. He stated: “We have been in the Interior designing business for over 9 years and it is important for us to keep a track of new developments and innovations in the market. This was my first visit to the Heimtextil & Ambiente shows and it is much better compared to other shows in this sector. The displays are very good and we are taking back a lot of fresh contacts. We will surely visit again next year.“ 

Messe Frankfurt’s involvement in bringing an internationally acclaimed show to India proved as an added advantage to the Indian Home Décor and Accessories sector. Happy with the way the show was organised Mr Nitin Narayan, Avantika’s Garden commented: “This is the first time we exhibited at Ambiente India and I must say the arrangements made were up to the mark. Organisers have focused on providing a valuable experience to exhibitors and have not cut down on expenses. Our products have created interest among the right set of audience and we developed good contacts through the show.“ With several deals and interesting business contacts acquired on the show floor, exhibitor response hinted to an overall success of the fair.

Ambiente India is part of the leading international trade fair brand for consumer goods. With a parallel range of home decor products clearly catergorised in the dining, living and giving sections, Ambiente India will once again bring together a host of innovations and home decor solutions in its next edition in 2015. For further information about the show, please visit:

#Please note: 6525 visitors including Heimtextil India 2014 

Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €545 million in sales and employing some 2,000 people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised a total of 113 trade fairs, of which more than half took place outside Germany.
Comprising an area of 578,000 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
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Source: Business Wire India


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